For citations:

Soldatenko T.A., Yessimzhanova S.R., Baizhaxynova G.K., Fedorova T.L. Effectiveness of using a customer journey map: practical case of a Kazakhstani SME company. Bulletin of "Turan" University. 2023;(3):339-353. (In Russ.) https://doi.org/10.46914/1562-2959-2023-1-3-339-353