Model of organizing events and gastronomic tourism as a factor in increasing the competitive advantages of tourism in Kazakhstan

This article focuses on the popularization of a new direction in tourism in Kazakhstan – event and gastronomic tourism. This study aims to develop an organizational model and innovative ways to promote event and gastronomic tourism, increasing its attractiveness and the competitiveness of the industry as a whole. The main directions of this article are the development of gastronomic and event tourism in Kazakhstan, identification of resource potential, concepts for promoting a tourist product, based on the development of effective methods and tools, development of an innovative program for the management of ethnic tourism and brand management of tourist destinations, aimed at popularizing domestic and inbound tourism, increasing the recognition of tourist centers in Kazakhstan, creating a positive brand of tourist areas. Solving the problem will contribute to a more rational organization of event and gastronomic tours and increase their economic and social efficiency. According to the “Classifier of tourism destinations in the Republic of Kazakhstan according to industry, subject and object principles” [1], today gastronomic and event tourism are separately distinguished. Promoting a new type of tourism in Kazakhstan can become a direction capable of dynamically developing the cultural environment, enhancing the prestige of national cuisine and gastronomic traditions, contributing to the growth of the attractiveness of regions, and increasing the influx of foreign tourists interested in the thousand-year history of Kazakhstan, with its unique gastronomy based on the simplicity and specificity of ingredients traditional Kazakh dishes. The development of event and gastronomic tourism in Kazakhstan can become a factor that significantly influences the effective development of territories and the cultural environment of society; contribute to the growth of employment and improve the quality of life, and the promotion of this type of tourism can become one of the priority areas for the development of the tourism industry of the Republic of Kazakhstan and increasing its competitiveness. The interdisciplinary nature of the research allows us to consider the issues in the context of historical, socio-cultural, economic, and geographical sciences.

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