For citations:

Kargabayeva S.T., Torekulova U., Keneshbayev B., Kargabayeva D. Problems of brand formation and development in case of Almaty city. Bulletin of "Turan" University. 2024;(4):129-143. https://doi.org/10.46914/1562-2959-2024-1-4-129-143