The quality of hotel services as a category of the marketing paradigm

The development of the hotel business, high requirements for the quality of hotel services, the dominant role of consumers of hotel services, the huge impact of innovative processes  leads to the fact that hotel enterprises are forced to apply new methods and tools to improve quality, competitiveness and constantly improve the quality management mechanism. The Kazakhstani hotel business, depending on the increase in demand for hotel products, is increasingly forced to face consumer claims to price and quality. Competitiveness and high product quality are ensured by all marketing tools from design to bringing the hotel service to the market, including quality management methods. All hotel services that meet all requirements and comply with international standards, have a valuable impact on human health - this is the service quality of the hotel product. In the modern world, the technical approach to the problem of quality has given way to a socio-economic approach, according to which an effective means of quality assurance is the application of the marketing paradigm. State-normative legal criteria, general indicators of hotel service should meet the parameters and demand of customers, act as its useful properties. At the moment, the programme of quality improvement of hotel services is an important element in the production of services within the process of economic development.

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