Gastronomic cinema in the food industry: features of international experience and prospects for the local market

This article presents a study of the interaction between gastronomic cinema and the food industry based on an analysis of international cases and the potential application of such experience in Kazakhstan. Based on the examination of various authors’ views on gastronomic cinema, the article formulates its definition as a cinematic genre or direction that tells the story of food culture, the process of preparing dishes, and the influence of food on people, their relationships, traditions, and worldview. Special attention is paid to exploring the history and evolution of gastronomic cinema. A classification of gastronomic cinema and a list of recommended gastronomic films are presented. The applied analysis of the influence of gastronomic cinema on the food industry includes popular films and series in which food and cooking play a central role, as well as international practices of using culinary narratives in marketing. Local Kazakhstani cases of integrating cinema and gastronomy are examined. The purpose of the study is to explore the impact of gastronomic cinema on the development of the food industry, the characteristics of global experience, and to analyze how this phenomenon is reflected in Kazakhstan, along with the prospects it creates for the development of the creative economy through the synergy between cinema and the food industry. Given the scarcity of research on this topic within the Kazakhstani academic field, the presented work has considerable theoretical significance and may serve as a foundation for further studies. From a practical standpoint, the research findings may be useful for creative professionals in the food and film industries. This article highlights the need for a comprehensive approach and interdisciplinary collaboration to develop effective strategies for promoting hospitality infrastructure for the growth of gastronomic tourism in Kazakhstan.

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