Қазақстандағы курьерлік логистиканың цифрлық трансформациясы: тиімділік пен қалалық орнықтылыққа әсері

Цифрлық трансформация курьерлік логистиканы қайта құрудың негізгі факторы болып табылады, әсіресе Қазақстан сияқты дамушы елдерде. Мақалада IoT, жасанды интеллект (маршруттауға арналған), Big Data және платформалық бизнес үлгілерін енгізудің Алматы мен Астанадағы «соңғы миль» жеткізулердің тиімділігі мен орнықтылығына әсері зерттеледі. Деректер көзі ретінде World Bank (2023) LPI индексі, OECD (2023) есептері және қазақстандық ғалымдардың мақалалары қолданылды. Әдістемелік негіз ретінде әдебиеттерді жүйелі шолу, салыстырмалы талдау және сипаттамалық корреляция қолданылды. Нәтижелер цифрлық құралдарды енгізу мен LPI субиндекстерінің жақсаруы арасындағы оң байланысты дәлелдейді. Алайда ауқымдауды тежейтін кедергілер анықталды: ІКТ инфрақұрылымының жеткіліксіз дамуы, деректер стандарттарының бытыраңқылығы және шағын және орта кәсіпорындар үшін ынталандырудың болмауы. Ұсынылған шаралар: қалалық микрохабтарды енгізу, ашық API-стандарттар, МСП қолдауы және экологиялық көлік құралдарын ынталандыру.

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