Developing the tourism industry by increasing investment attractiveness

The purpose of the research work is to calculate the return on investment in fixed capital as one of the main tools for the development of the tourism industry, conduct regression analysis, create a dynamic model with lags and present conclusions based on the results obtained. The scientific work examines scientific articles by scientists from near and far abroad, as collections of international organizations exploring the impact of digitalization on economic development and the tourism industry in the era of globalization. The relevance of the topic reveals the focus of the tourism sector on economic growth as one of the main tools for ensuring employment and income for millions of people, leading to an increase in economic and social indicators, solving the problems of inclusivity, introducing national and foreign cultural values, increasing the attractiveness of domestic and foreign investments, developing the tourism industry. For the purpose of creating and achieving the results of the dynamic model, data from the Statistical Agency of the Republic of Kazakhstan for 2008–2024 and the 2025 Address of the Head of State to the People of Kazakhstan, "Kazakhstan in the Era of Artificial Intelligence: Solving Problems through Digital Transformation" were used. In the course of the research for the scientific article, the following research methods were applied: the Statica software package, estimation of the dynamic model and its parameters with lag, the multiple regression method, as well as methods of analysis and synthesis and logical comparative methods. In conclusion, the authors arrived at the following results: a 3-year return on investment was obtained; it was established that the average lag of the model is 1.9 years; and the return from an investment of 1 million tenge in fixed capital was also calculated.

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