For citations:

Kushekbaev A.B., Aitzhanova A.E., Kayyrbaeva A.E., Shimovyak A.M. Network marketing as a tool of innovative marketing: expanding organizational boundaries and building ecosystems. Bulletin of "Turan" University. 2026;(1):580-594. (In Russ.) https://doi.org/10.46914/1562-2959-2026-1-1-580-594