For citations:

Otynbay Y.B., Davletova M.T., Gerasimenko V.V., Kudaibergenov N.A. Neuromarketing research on video content effectiveness in digital marketing: analysis of emotional and physiological responses. Bulletin of "Turan" University. 2026;(2):520-540. (In Kazakh) https://doi.org/10.46914/1562-2959-2026-1-2-520-540