For citations:

Elshibekova K.Zh., Bikteubayeva A.S., Lukhmanova G.K., Zhanibekova G.K. Financial literacy as a mediator of the inclusiveness of banking marketing strategies in the context of digital transformation. Bulletin of "Turan" University. 2026;(3):105-119. (In Russ.) https://doi.org/10.46914/1562-2959-2026-1-3-105-119