Investment priorities of industrial enterprises and forms of fundraising in conditions of digital economy

The article considers the issue of investment priorities options for enterprises in conditions of digital transformation of economy. The new economic growth cycle or the “4-th Industrial revolution” requires a creation of flexible production systems, adapted to changing conditions of consumer demand or creating demand for new technology products. On the basis of research reports of World Economic Forum and McKinsey Global Institute a review of developing trends in enterprise’s digitalization and conclusions on modern investment priorities is made. One of the main factor of successful investment decisions for industrial enterprises is a speed of introduction of digital technologies, which become more efficient than investments for creation of new production capacities. Changes may be classified in accordance with quantitative and qualitative aspects. Measurable quantitative benefit includes measurable benefits from cost reduction and additional revenue. Qualitative advantages can be achieved by enhancement of production planning and controlling, more efficient and ecology friendly utilization of resources, increased flexibility of production and customer satisfaction level. The impact of cost reduction and receiving benefits from digital transformation of enterprises is directly reflecting on company’s capitalization level and its market value. In conditions of uncertainty of investment profitability, the author proposes an option for investments attraction for enterprise’s digitalization projects, based on company’s future revenues securitization and quasi-money circulation in form electronic financial instruments on digital platform. The considered structure of investments can be used for control of investment’s disbursements and future financial cash flows.

инвестиционные приоритеты, цифровая трансформация, цифровые платформы, квазиденьги, секьюритизация доходов, финансовые инструменты, сетевая интеграция, инвестициялық басымдықтар, цифрлық қайта құру, цифрлық платформалар, квази-ақша, қаржы құралдары, кірістерді секьюриттеу, қаржы құралдары, желілік интеграция, investment priorities, digital transformation, digital platforms, quasi-money, income securitization, financial instruments, network integration

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