Innovative business-model of the enterprise at the modern stage and prospects of its development

The article deals with innovative types of business model. The authors substantiate the conclusion that the business model and management structure of enterprises should be changed so that the innovative organizational culture and thinking inherent in open business models become an integral part of the corporate governance system. The need to create an innovative business model is explained by the fact that enterprises often manage to create a new product, but it does not bring the desired income. Moreover, it may even be unprofitable, and the enterprise postpones the invention to better times. However, it happens that other companies, offering a similar product later, become commercially successful. This may be due to the fact that, firstly, the company did not think about creating a market for a new product, which turned out to be too expensive or too complicated for potential buyers at that time. Therefore, when creating a new product, the company should carefully think about ways to promote a new product to potential consumers. Secondly, it is necessary to move to a new business model, which is the possibility of using technology in a completely new market, for example, military technology in the production of goods for the population. The business model should also be linked to in-house innovation processes. The choice of an adequate business model can significantly affect the ability of enterprises to successfully commercialize new products or services. The prospects for the development of the business model are considered as a long-term direction of structural policy in the field of science and business, and to ensure the overflow of investment in innovation.

business model, resources, innovations, organizational culture, competitiveness, information technologies, бизнес-моделі, ресурстар, инновациялар, ұйымдастырушылық мәдениет, бәсекеге қабілеттілік, ақпараттық технологиялар, бизнес-модель, ресурсы, инновации, организационная культура, конкурентоспособность, информационные технологии

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