Application of the design thinking method in entrepreneurship

Many studies show that 90% of start-ups have bad experiences. This is due to the fact that most of the products and services offered do not meet the expected needs. In this regard, the use of the design thinking method allows to identify consumers’ real needs. The task is determined through empathy and compassion. Creating a team of participants of different professions allows considering it from different sides. Using the method of design thinking, entrepreneurs can at the stage of creating a business to identify the true needs based on a deep understanding of the user and the best way to implement their business idea. The present article discusses the method of design thinking and its impact on success in entrepreneurship. Five stages of design thinking were also studied. Design thinking is the process of creating innovative solutions based on a deep understanding of the user. This method or approach of creating a product is deeply focused on the user’s experience. Design thinking is not about research, but about the process of activity. The most important thing, which is needed, is to involve the user in the experiment. By interacting with feedback throughout the process of creating a product or service, all customer needs can be satisfied.

кәсіпкерлік, инновациялар, дизайн-ойлау, прототип, қажеттілік, бизнес-идея, стартап, предпринимательство, инновации, дизайн-мышление, прототип, потребности, бизнес-идея, стартап, entrepreneurship, innovations, design thinking, prototype, needs, business idea, start-up

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