Typical business models in Kazakh social entrepreneurship

The article is devoted to the questions of typing business models in social entrepreneurship. The authors created typical business models based on the synthesis of a typical business model structure (what, who, how, why) and an inclusive business model that defines its content as the inclusion of target groups in the value chain and the final product (or service). Elements of models with participation of target groups can have the following modifications. In the block”offer” there can be general services, for example, sports services for children or specific, for example, the repair of wheelchairs or prostheses, classes with children with special needs in education, etc. In the block “consumers”, organizations can provide services to all citizens, but at the same time for target groups do it for free or at reduced prices. In the block “participation in the value chain”, such participation is possible as an employer or an employee. In the “mechanism for deriving income from activities”, target groups can receive wages or part of their profits. The authors believe that this approach is the most productive, as it allows to see in which element of the business model a social effect is created. Based on this methodology, five typical models are defined and the content of their elements is described taking into account the product of economic value and social effect. The application of the case-analysis method to 21 organizations of social entrepreneurship in Kazakhstan allowed to confirm concrete types of applied business models by concrete examples.

предпринимательство, бизнес-модель, типология, социальная ценность, целевые группы, социальный эффект, кәсіпкерлік, бизнес-үлгі, жіктеу, әлеуметтік құндылық, мақсатты топтар, әлеуметтік әсер, enterpreneurship, business model, typology, social value, target groups, social effect

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