Ways to improve the innovative activity of the hotel “Terra”
https://doi.org/10.46914/1562-2959-2020-1-4-160-164
Abstract
The article is devoted to the introduction of innovative methods in the hotel business “Terra”. The invention offered by Apple to the restaurant at the “Terra” hotel – the use of the iPad will be a revolutionary innovation in the restaurant activities of the “Terra” hotel, replacing the usual old-style menus. As a result of innovation, both the restaurant and the guests benefit: the interactive electronic menu becomes a communication channel between them and allows the “Terra” hotel administration to organize the menu of dishes and add new dishes to it. Also, an innovative method of lifting the load of the “Tomiris” restaurant is the presence of a QR code. Thanks to the opening hours and contact information of the “Tomiris” restaurant included in the QR code, the number of orders that need to be delivered to offices and residential premises increases. With the help of a QR code, the restaurant will inform its customers about promotions, lotteries, sweepstakes, launch various loyalty programs, conduct voting and interactive surveys, and quickly get access to customer reviews about the restaurant. QR code is a marketing innovation that shows excellent results in the organization of the restaurant business. The use of the square of a two-dimensional barcode to specify the restaurant's website will allow to invite guests to join groups in social networks, and subscribe to a newsletter containing restaurant news. Using innovative technologies, “Terra” hotel gets access to the latest technologies, innovative innovations of the new century and receives a high income.
References
1. Dzhandzhugazova E.A. Marketing v industrii gostepriimstva. – M.: Akademiya, 2007.
2. Ismaev D.K. Osnovy strategii planirovaniya i marketinga v turizme. – M.: TOO «Luch», 2007.
3. Zhurnal «Sovremennyi оtel’». Turizm. – 2013. – № 9. – S. 35.
4. Morozov M.A. Informatsionnye tekhnologii v sotsial’no-kul’turnom servise i turizme. Orgtekhnika: uchebnik (5-e izdanie). – M.: Izdatel’stvo «Akademiya», 2009. – 240 s.
Review
For citations:
Tarakbaeva R.Ye. Ways to improve the innovative activity of the hotel “Terra”. Bulletin of "Turan" University. 2020;(4):160-164. (In Kazakh) https://doi.org/10.46914/1562-2959-2020-1-4-160-164
Views: 631
Email this article 