For citations:

Otynbay Ye.B., Davletova M.T., Gerasimenko V.V. Quantitative analysis of digital marketing and consumer behavior of Kazakhstanis in the digitalization Era. Bulletin of "Turan" University. 2025;(1):356-371. (In Kazakh) https://doi.org/10.46914/1562-2959-2025-1-1-356-371