Improving the quality of labor potential at industrial enterprises is an important issue, especially in the postpandemic period and due to the introduction of digital technologies. The article analyzes the management of the labor potential of industrial enterprises. Its major aim is to develop an algorithm for monitoring the assessment of labor resources as a mechanism for managing the labor potential of industrial enterprises. Data of a local enterprise JSC “UKAZ” for 2019–2021 (the enterprise) were used as the object of labor potential study. The main provisions of the labor resource management theory are considered. The goals and objectives of the modern labor resources management system for large industrial machine-building enterprises of Kazakhstan are determined. The analysis of the structure and dynamics of labor resources, the use of working time of the labor potential, the labor force movement, the structure and dynamics of the enterprise wage fund was carried out. Negative trends have been identified, i.e. a decreasing number of labor potential, a deviation of the labor potential structure from the norm toward exceeding the proportion of managers vis-à-vis workers. Shortcomings in the wage fund formation and distribution are identified. Measures are proposed to improve the labor potential management at an enterprise, i.e. to manage human capital development based on expert management methods and constant monitoring of the state of labor resources and the professional and qualification status of each specialist, his compliance with requirements of the innovative development strategy of the enterprise.

The problem of structural changes in the economy is still urgent for a number of post-Soviet countries, including Kazakhstan. A country with huge reserves of resources has not yet moved away from the raw material orientation of development. The share of the manufacturing industry decreased drastic during the years of high economic growth (2000-2007). Even when the state has been providing substantial support in recent years, indicators such as labor productivity and the share of investments in the manufacturing industry have been declining. Therefore, research in the field of structural changes, from our point of view, does not lose relevance. One of the indicators of structural changes is the coefficient of elasticity of the growth of industries. The goal of the article was to analyze the elasticity of the growth of manufacturing industries in Kazakhstan from 1991 to 2020. The coefficient of elasticity of the growth of industries was calculated as the ratio of the growth of industries to the growth of industry as a whole. At the same time, the growth rate of industrial production and the growth rate of the manufacturing industry of Kazakhstan as a whole was taken into account. The category "industries with zero elasticity of growth" has also been added. Eventually, five categories are proposed. The authors have used the method of formal logic, comparative and factor analysis of indicators. In our opinion, the analysis shows changes in the relative dynamics of production growth in the manufacturing industries of Kazakhstan and could be used for further research in this area.

The purpose of the article is to determine the role of grain crop production in the social and economic development of Kostanay region in the context of integration. The production of grain in Kostanay region is able to provide enough food for the region and Kazakhstan as well. Also it is possible to export a number of agricultural and industrial products to EAEU countries. The increase in manufactured products and the organization of systems and services that ensure the most efficient functioning of all involved agricultural resources and infrastructure are especially relevant for increasing the competitiveness of grain products in Kazakhstan in modern conditions. Within this framework, Kostanay region has the potential strong enough to be competitive and participate in integration processes not only with the EAEU countries but also with other partner countries.The practical significance of the research lies in the real possibility and potential efficiency of using the proposals and recommendations for the development of grain products in Kostanay region and increasing its competitiveness.Critical analysis and generalization of materials as well as economic and mathematical modeling were used to study the problem.The study findings are based on the study of the work on the development of grain production, patterns of development of the agricultural sector of the economy in Kazakhstan and the EAEU countries, as well as legislative acts adopted in accordance with the agricultural reform, the State Program for the Development of the Agro-Industrial Complex of Kazakhstan for 2017–2021.

One of the key stages of creating conditions for safe work in enterprises in European countries is insurance against accidents and occupational diseases.The purpose of the article is to define the prospects of accident insurance system development in Kazakhstan based on an analysis of the features of insurance against industrial accidents and occupational diseases in Norway.The scientific and practical significance of this article is to improve the current mechanism of accident insurance of an employee in the performance of work in Kazakhstan based on the study of international experience on the example of the accident insurance system of Norway. The methods of scientific cognition, systematization and grouping, comparison, economic analysis and forecast balance were used.The chronology of the historical development of the Norwegian insurance system is presented, the current state is studied, the role of the Norwegian experience in accident insurance in reducing the rates of occupational injuries, especially fatal ones, is assessed. The assessment proposed in the article gives an idea of the current accident insurance system in Norway and can be used to improve this insurance system in Kazakhstan.

The economic development of any country depends on the nature of demographic processes. The size of the population and its composition directly affect the scale of production, demographic processes – fertility, mortality, migration – largely depend on the socio-economic situation and the living standard of the population. The research aims to assess the current state of demographic processes in Kazakhstan and forecast their development until 2050. The article gives a brief description of the demographic development over the years of independence, identifying 3 main stages different in their dynamics and background socio-economic conditions, starting with the demographic crisis of the 1990s with the threat of depopulation to stabilization and population growth in the 2000s. The impact of the COVID-19 pandemic on the development of demographic processes and related indicators of the social sphere is analyzed. It is determined that the observed demographic development radically changes the existing model of population reproduction. The analysis of trends in demographic processes, and their cause-and-effect relationships with socio-economic processes serve as the basis for the development of forecasts of the number and structure of the population in the future. The methods of extrapolation and the age shift were used for forecasting.

In the conditions of increasing competition in the technological sector of the economy and the intensification of innovation, innovative management tools are needed to facilitate the effective planning, organization, stimulation and control of the introduction and implementation of innovations in the resource regions of Kazakhstan. Consequently, new scientific approaches are required to manage the innovative development of the commodity region, which will increase the effectiveness of regional socio-economic systems.Currently, an advanced tool in the field of determining the territories of cluster localization is the model of “smart specialization”, which is a special scientific approach to the formation of regional clusters. The “smart specialization” model emphasizes the need to search for and select such spheres of activity which are capable of making the maximum contribution to the socio-economic development of the region by supporting and stimulating innovative research and development in the identified spheres of regional specialization. An important condition for regional economic progress is the identification of potential poles of innovative growth in the region based on the analysis of its own potential and best international practices. The purpose of the article is to substantiate the priority areas and develop methods, tools for managing the innovative development of resource regions of Kazakhstan on the basis of the model of “smart specialization” to create a new quality of economic growth of territories. The article analyzes the scientific literature and substantiates the priority, the effectiveness of applying the “smart specialization” model to the process of innovative development of the resource region. The methodological approaches (methodological principles, conditions, criteria, scenario variants, algorithm) of formation of rapidly developing sectors of economy of raw material region on the model of “smart specialization” are specified. The authors of the article specify the methodological tools, which will allow to carry out the choice of the most promising technologies for the formation of rapidly developing sectors of the economy of the commodity region.

The general contours of settlement and urbanization in Kazakhstan are determined by the peculiarities of historical and economic development, the specifics of geographical, natural and climatic conditions. For a long period in the republic, differentiation in the development of a small number of large cities and a large number of mono- and small towns in terms of the level of well-being of the population has been preserved. In the context of the dynamic influence of external factors for the integrated socio-economic development of Kazakhstan, the role of further improvement of the administrative-territorial structure of the country through controlled urbanization is increasing. The State Program for the Development of Regions for 2020–2025 is dedicated to solving this problem. The purpose of the work is to study the features of the development of the process of urbanization in Kazakhstan in a historical retrospective and in modern realities. To achieve it, a review of the main stages of urbanization was made, statistical data on demographic indicators, the administrative-territorial division of the republic were given, and the causes of regional disproportions in the modern structure of cities were identified. The lack of development of such issues as the place of urbanization in social development, the rational combination of sectoral and territorial formations, the administrative-territorial organization as a whole determine the theoretical and practical significance of this study. The authors used a set of the following research methods: monographic, program-targeted, retrospective, statistical analysis, comparisons and generalizations, abstraction and synthesis. Based on a review of scientific and statistical sources, a retrospective analysis and classification of the stages of urbanization was made, within which the formation and development of the cities of the republic were studied. The paper concludes that in Kazakhstan the processes of urbanization are manifested to a sufficient extent, however, their intensity across the regions of the country is extremely uneven. Based on the identified trends and problems of urbanization, recommendations are substantiated for choosing the main directions of managed urbanization in Kazakhstan.

The study of urbanization is a hot topic, since it is a global trend, and the concentration of economic, innovative, scientific, social activities can significantly increase the efficiency of the economy. The purpose of the study is to assess the level of urbanization of the regions of Kazakhstan, to identify the difference between the regions, as well as the reasons for this difference in order to conduct a more balanced policy in the field of urbanization. The study involves the use of an index method for assessing the level of urbanization. As primary data, such indicators as the total population and the urban population were used. Secondary data were obtained by calculating the number of cities with the corresponding number of inhabitants in the region. The results of the study made it possible to identify significant disproportions in the levels of urbanization of the regions of Kazakhstan, due to various factors, the most significant of which are geographical features. In addition, the results show the following areas of lagging behind some cities in terms of urbanization: a high share of self-employment, high cost of living compared to rural areas against the background of low incomes of rural residents, which together limit the migration of the rural population to cities. By including the number of cities and their sizes in the index, we were able to rank the cities of Kazakhstan according to the following levels of urbanization: very high; high; average; low and very low.

The purpose of this study is to determine the features of regional differences in social development, the ways of their cognition and regulation. Regional differences in the level of social development from the perspective of inclusiveness are understood as inequality of individuals or groups in access to material goods and services. The receipt of monetary income by the population is only an instrument of access to them. Therefore, in order to develop methodological approaches and make managerial decisions, it is important to answer two questions: what specific material goods and services are considered within the framework of social inequalities, how to assess the level of the latter? However, the presence of regional differences in social development contributes to the search for real opportunities of regions in smoothing or leveling imbalances, identifying the sources of their occurrence. This approach made it possible to develop specific mechanisms to overcome social imbalances that will ensure inclusive regional development. From the totality of the sources of social inequalities in the regions, the problems of poverty of the population are chosen as the subject of research. Solving this problem is a key position in an integrated approach to regulating regional differences in social development. The methodology of the study is based on the calculation of the population poverty index according to the recommendations of the UNDP on four indicators. Based on these indicators, the calculation of the integral poverty index of the population and the grouping of regions of Kazakhstan are made. This approach will make it possible to introduce adequate tools for state support of various territories. Today, the identification and assessment of the level of poverty of the population is very relevant, since ensuring the sustainable development of regions does not allow ignoring situations of social inequalities in society.

The relevance of the research is due to the issues of qualitative change in the process of serving tourists in the context of digitalization. The effective using of digital technologies, which allow automating, accelerating and modernizing these processes, will have a positive impact on the level of tourism development in the country. The purpose of the research is to identify the features of using the digital technologies in the development of urban tourist routes based on successful foreign experience. The article uses general scientific methods, in particular the content analysis method, which made it possible to analyze an array of information from theoretical approaches to digitalization and digital technologies in tourism to digital platforms and specialized programs for the development of tourist routes, as well as a graphical interpretation method. The article clearly presents examples and directions of using digital technologies in the tourism industry: BigData, AR / VR, Blockchain, IoT, tourist route development portals, mobile applications. Particular attention is paid to the issues of their use in the development of urban tourist routes. The scheme of the process of interactive involvement in the process of perception of the tourist experience is reflected. On the example of popular urban tourist sites the advantages and results of the introduction of virtual and augmented reality, mobile technology and audio guides are revealed. This study has revealed the role and importance of digital technology in the development of urban tourism routes on the example of international practices.

Today, world practice shows that the formation of tourist clusters is one of the most effective ways not only to develop the territory for tourism purposes, but also to create unique conditions for the sustainable development of regional tourism in the long term. However, the process of cluster formation is quite complicated and necessitates the definition of clear mechanisms for integrating activities between tourism enterprises and state, educational, scientific and other public organizations involved in the cluster structure. Therefore, each country that implements the tourism clustering policy has developed its own experience in this area and creates a cluster based on the specifics of the relations formed between the local business community and the state. In this regard, the main purpose of writing this article is to review the foreign practice of clustering the tourism sector and identify the specific features of the various existing models of tourism clusters. From the scientific and practical point of view, the significance of the presented work is determined by identification of the distinctive properties of tourist clusters that contribute to a considerable increase in the attractiveness of the area for vacationers. As part of the study of the formation and development of tourist clusters in Europe, the USA and Asia, methods of comparative analysis, analogy and theoretical generalization were used.The value of study is that the results of study can be used as an information base in the course of determining the priorities for the development of tourism clusters in domestic practice.

Kazakhstan is a multinational country where the cultural customs and traditions of its people are successfully coexisting. Having rich cultural, historical, and natural resources, Kazakhstan faces the task of developing a modern tourism industry capable of attracting domestic and foreign tourists. Tourism is one of the most profitable sectors of the world economy and generates the creation of new highly profitable jobs. The article focuses on the development of ethno-tourism, as this type of tourism allows tourists to get acquainted with their own culture and the national color of other peoples, strengthen tolerant and interethnic relations.Since the tourist product consists of tangible and intangible components, there is not enough scientific information on the study of the development of innovations in this area, including theoretical gap in the field of innovative development of ethnotourism. This study is aimed to research innovative development of ethno-tourism in Ulytau region. In this article, were used some research methods as comparisons and SWOT analysis, statistical analysis and etc. Ulytau is a newly formed region of Kazakhstan, the innovative development of which is relevant. Possessing a rich variety of cultural, historical, and natural resources, Ulytau has a big chance to become a popular tourist destination for both domestic and foreign ethno-tourists. Analyzing the development of ethno-tourism in Ulytau, it was observed that there is no well-prepared ethno-tourist product for travelers, furthermore, considered the ways of innovative development of ethno-tourism in the region.

Over the past century, economic and social progress has been accompanied by environmental degradation due to irrational consumption of resources and waste production. To address these problems, maintaining a balance between economic, social and environmental aspects, in 2015 the UN presented their new plan “Transforming Our World: The 2030 Agenda for Sustainable Development by 2030”, including its Sustainable Development Goals (SDGs). Respectively, the Circular Economy is gaining prominence as a tool that offers solutions to some of the most global challenges of sustainable development. The purpose of this research was to evaluate the primary role and functions of the circular economy in achieving sustainable development goals. The core concepts of the circular economy and sustainable development strategies were examined during the research process, and a review of the existing scientific material was conducted to investigate the relationship between the terms. Particular attention was paid to the Goal 12: Responsible consumption and production, which is most interdependent with the circular economy. The conclusion identified significant similar principles and values that emerge from the scientific articles on circular economy and sustainable development. The research results can serve as a theoretical and practical basis for achieving sustainable development goals in the areas of environmental and economic management.

Transition of the economic development traditional model to the green economy is a modern necessity that determines development sustainability not only for individual national economies, but also for the entire planet. Therefore, the promotion of the green economy in Kazakhstan is the main and only true way of development. The purpose of this article is to study the relationship between introduction of digitalization in enterprises and the production development of the agro-industrial complex (AIC) of Kazakhstan in the context of green economy based on the current state analysis of an agro-industrial complex in the country and a forecast for its development. To assess the relationship between indicators of green growth and the introduction of new digital technologies, an inquiry was made of data on the development of innovations in technologies related to the environment. With the help of green growth indicators, directly according to the Organization for Economic Cooperation and Development (OECD) for 2014–2018, Kazakhstan Bureau of Statistics and foresight studies forecast calculations made in this work. In addition, a mathematical model of the indicator “Gross agricultural output of Kazakhstan” was developed using regression analysis in the context of crop and livestock production in Kazakhstan for the period from 2014–2020, and forecast calculations of this indicator until 2025 are given. Thus, the methodology of this study is based on a comparative, statistical, mathematical and foresight analysis of international and state data on the development of the agro-industrial complex, digitalization and energy consumption (including renewable energy) in Kazakhstan. The results of the study showed that despite the consistently low rates of development of eco-technologies and the renewable energy sources usage in Kazakhstan, a high growth in agricultural GDP is predicted over the studied period. Based on the research results of target indicators of state programs, as well as the study of the agro-industrial complex problems and the possible effect on the introduction of digitalization, the active development of digitalization in all sectors of the agro-industrial complex can lead to «green» growth.

Project management and project approach in order to implement the development priorities of the country and its regions have acquired a dynamic development in Kazakhstan. The project approach as an effective form of management is actively applied in the following fields: manufacturing, IT, trade, construction, tourism, consulting, financial services, education, public administration, etc. There is a significant increase in successfully implemented projects in many areas of activity. The research on the experience of project management in the organizational environment of the state bodies is currently not enough. In connection with the intensification of the implementation of project management methodology, tools, methods and mechanisms in the activities of state structures, in-depth studies of project management best practices are needed for the successful realization of national projects on a national scale. The article aims to explore the present state and development of project management in Kazakhstan, which has a significant impact on both private and public sectors. The theoretical significance of the study lies in the generalization of knowledge about the project approach application in the public administration system. The research methodology includes a theoretical review of legal acts, a retrospective, comparative analysis, methods of generalization, systematization and analogies. Regulatory legal acts, statistical data, etc. were used as an information base. Within the framework of this review, the dynamics of project management development in state bodies is described through the prism of the implementation of state programs and national projects. The normative acts on project management in state bodies are considered. The methodological foundations of the project approach, the essence and key concepts of the classical and flexible approaches to project management are presented. Problematic issues that arise in the realization of state programs and national projects are identified.

The article considers the issue of the implementation of the project approach in the public service system of the Republic of Kazakhstan. The main legal acts, methodological norms regulating project activity are studied. The authors analyzed the main stages of project activity and international experience in the use of project management in such countries as Germany, Japan, USA, Italy and others.The methods of scientific analysis used, such as content analysis, “SWOT” analysis and others, allowed to identify the main unaccounted risks and factors that have a negative impact on the effectiveness of the decision to use the project approach in the activities of state bodies of the Republic of Kazakhstan. The paper proposes measures to neutralize threats and weaknesses in the implementation of project management, and also identifies opportunities and strengths that give impetus to the development of the project approach. Within the framework of the research, scientific works devoted to project management, evaluation of the effectiveness of project activities, practical application of the activity organization tool, as well as the conditions for the success of the project approach in public service were studied. A large base of scientific research in domestic and foreign science confirms the relevance of the research topic, and the widespread use of this method in almost all areas indicates the effectiveness and effectiveness of the project approach. The purpose of the article is to analyze and identify the risks of the process of implementing the project approach in the public service system of the Republic of Kazakhstan. The research hypothesis: the proposed risk reduction measures will accelerate and complete the process of implementing project management in the public service system of Kazakhstan.

Currently, in management practice, depending on the formation of a new paradigm, when it comes to the human capital of an organization, the concept of talent management is also used. Talent management as a tool for the formation of human capital must be characterized from a theoretical point of view and understand the strategic importance. The purpose of the study is to clarify and prove the essence and importance of talent management at the state level. Based on a literature review of foreign fundamental and applied research created so far, the definition of the basic concepts and systematization of the theoretical foundations are given. The necessity of a motivating system for professional growth aimed at attracting, developing and retaining (retaining) talented people is proved. The conclusions proposed by the authors increase the importance of introducing talent management in all sectors of the economy and in the field of education in particular. Considering that this trend changes depending on the requirements of the time, the results make a theoretical and practical contribution to the field of research. In the course of demonstrating the value for the state, an analysis of the rating compiled by the IMD (World Talent Ranking) institute at the world level was carried out. As a result, the peculiarity of talent management and its use in the process of forming a personnel reserve is proved. Based on the literature, factors affecting the level of staff engagement in the work in the talent management process have been identified.

The article considered trends in the development of small and medium-sized businesses in Kazakhstan. Based on the analysis, the key problems of the business were identified and recommendations were given to overcome them. The purpose of the study is to identify problems, substantiate and develop recommendations for the development of businesses Kazakhstan in a crisis. The scientific and practical significance of this article is the formation, based on the results of the study, of directions that contribute to the improvement of programs for the development of small and medium-sized enterprises in the country. The main research results in this article are the following provisions: the need to create effective tools for businesses in the real sector, especially in the regions of the country, taking into account current market trends was identified; the need to improve the quality of human resources is justified; measures are proposed to further strengthen the interaction between the state and entrepreneurship, in particular, an increase in financing for the development of export programs for businesses. The value of the conducted research is the generalization and analysis of the collected statistical information and, based on it, the identification of the main problems facing small and medium-sized enterprises in the new realities.The practical significance of the research article lies in the fact that the results and proposals can be used in the development and adjustment of programs for the development of entrepreneurship in the small and medium segment.

The article examines the rationale and mathematical methods for assessing the innovative activities of carpet manufacturers in order to determine the impact on the economic efficiency of the enterprise. Along with the legislative framework of digitalization of the Republic of Kazakhstan, the article highlights the current state of digitalization in the country. The article also provides financial and operational indicators of the country’s largest carpet manufacturing enterprise. In particular, the author examines the main indicators of the company from the opening of production to the present. The effectiveness of digitalization of carpet production plays an important role in the technological development of the regional spatial-industrial structure, so the production of carpets and carpet products using digital technology has a positive impact on the economy. The article also considers the advantages and disadvantages of the main types of economic and mathematical forecasting. The article offers a regression analysis of economic indicators, as well as conducting a mathematical model analysis between the indicators of the study. In the course of the study, the extrapolation of increasing series of the main indicators of the carpet manufacturing company, as well as the forecasting by trend analysis method were considered. The main indicators of the largest carpet manufacturer in the country were analyzed by extrapolation. As a result, the authors recommended an analysis of the relationship between the selected indicators. The article recommends conducting an analysis to assess the level of reliability of the proposed model after conducting a regression analysis. In this case, the reliability of the model is tested with the regression coefficient, and on the basis of the proposed method, the coefficient of determination is estimated within the 95% reliability level. On the basis of the offered method there is a possibility of forecasting of the main indicators of the carpet and carpet goods production enterprise.

The article discusses the innovative development of transit transportation on the railway transport of Kazakhstan, including the management of domestic, export-import and transit cargo transportation. The study revealed the need to create a modern transport infrastructure of Kazakhstan to attract transit cargo flows. Currently, experts in Kazakhstan identify the following issues for rail transport: limited international transportation, limited technological development, insufficiently developed intermodal transportation, low level of transport and logistics services, incompetent number of vehicles and their outdated fleet. At the same time, logistics makes a significant contribution to GDP in developed countries, while it is still at a low level in Kazakhstan. The article discusses the fundamental changes in all technological and business processes in Kazakhstan’s railway transport, based on the introduction of new rolling stock, efficient technological infrastructure facilities, intelligent transportation process management systems and other technological and organizational innovations. The main feature of railway transport is that it affects the pace and scale of innovation activity at the enterprises of the industry, therefore railways belong to the infrastructure and are focused on their main maintenance. The necessity of these changes in increasing the competitiveness of enterprises in the target industry, increasing the efficiency of their functioning and investment attractiveness is being studied. In this context, one of the important and difficult tasks is to develop approaches to managing the development of innovation activity at the enterprises of the industry. A set of organizational and economic measures is considered in relation to railway transport enterprises by public administration bodies to manage the innovative development of transit transportation, the formation of internal and external conditions for the growth of innovative activity.

One of the key tasks of the industrial and innovative development of the economy of Kazakhstan is to strengthen high-tech production in order to make our country on a par with the leading economies of the world. Monetary influence and technical re-equipment by themselves cannot solve the task, therefore, technical universities need to focus on the issues of training qualified personnel. Any even minor industrial changes require new competencies and personnel support, since there is a person behind every production, regardless of its degree of automation. Today, engineering education forms the economic potential of the country and hopes for rapid changes in the economy are associated with an increase in its quality. The methods of systematization of the information of the analyzed literature sources were used in the work, including: analysis, synthesis, structuring. The collection of primary information was carried out by means of sociological and desk studies posted on websites The Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan and the Ministry of Science and Higher Education of the Republic of Kazakhstan. The article systematizes the concepts of modern engineering education, which give a holistic view of the development of the system of training specialists of technical universities of the country. The analysis of the regional training of engineering personnel in the Republic of Kazakhstan makes it possible to assess the possibilities and ways of transition of enterprises to the Fourth Industrial Revolution. The identification of trends in the development of the main sectors of the economy makes it possible to develop competence maps of a technical university graduate. The reproduction of engineering specialists of a new formation is necessary to strengthen the economic safety of our country.

It is shown that the management of people, especially in educational institutions, needs a creative approach. Such an approach, for example, can be based on the individualization of employee motivation, which will certainly have a positive impact on long-term prospects when making all decisions concerning the development of the personnel potential of the educational institutions as a whole. Thus, the management or administration of personnel is one of the priority areas of management of modern organizations, including educational institutions – schools, colleges, universities. It is shown that the main factor influencing the increase in productivity of scientific and pedagogical staff is motivation. It is established that the formation of effective motivation is possible only due to a developed system of incentives, which implies the motivation of the SPW to perform tasks specific to universities. It is also established that the methods of management of educational institutions should first of all be focused on improving the efficiency of using the potential of scientific and pedagogical workers (SPW). It is depicted that for effective motivation management it is necessary to combine material methods of encouragement with non-material ones. Therefore, in order for qualified specialists to work in universities, they should be trained, and systematically, creating the necessary organizational, informational and methodological prerequisites for this. As a result, a new category of professional managers will appear – people who are able to solve issues of organization and management of higher education in new conditions.