Audit acts as an element of ensuring the sustainability of the economic entity, reduces its information risks, given the complexity of the structure and functions of accounting. The article considers the foreign practice of IT audit (IT information technology) using special international standards such as COBIT and ITIL, gives a characteristic of the role, direction of IT audit development in Kazakhstan. IT-audit gives answers to questions of timing of updating of hardware and software, justification of its necessity, establishment of a unified system of management of IS monitoring. The questions of compliance of used information systems and technologies with the goals and objectives of the business, place and ratio of IS and business, ways to optimize investments, adaptation of Kazakhstan IT-audit system to international practice are considered. The study analyzes the optimal IT management, examines the main types and forms of IT audit as a preliminary phase of the study of the existing IS.

The stability and security of the food system directly affects the socio-economic factors necessary for the survival of people. The purpose of the study is to provide the main mechanisms for its development and effective organization, conducting a scientific study of current problems in food processing enterprises of Kazakhstan. In order to analyze the current state of development of processing enterprises in the country applied the methods of statistical and economic, analytical, comparative analysis. To summarize the result obtained, systematic, monographic, and constructivist approaches were used. The article analyzes the prices of socially important food products in Kazakhstan for 2016– 2022, by socially important types of products for 2016–2022. The differences between the volume of production per capita and the rate of food consumption per capita have been studied. In addition, possible ways of solving the problem of food security of the country in the coming years are considered. In order to adequately provide the population with socially important types of food, it is important to strengthen the work of processing enterprises with the support of the state, taking into account the level of specialization of the regions. This proposal will simultaneously solve several problems in the country: a unique tool in improving the quality of products and the formation of price stability, increasing the share of domestic products on the domestic market, increasing export potential, creating a stable source of income for the rural population, an effective way to market products at favorable prices for farmers and small farms, the effective use of science and technology for agricultural specialists, high possibility of linking production.

The main employment trends are formed under the influence of structural transformations in the economy. The aim of this article is to determine the trends in the Kazakhstan labor market development in in the context of economy transformation over the past 10 years by studying the dynamics and structure of employment, depending on changes in the structure of republic’s gross domestic product. Generalization, comparison, economic-statistical (horizontal and vertical) and correlation analysis served as the main research methods. The statistical base of the study was the indicators of the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan on employment and gross domestic product by type of economic activity for 2011, 2016 and 2021. During the study, it was determined that there is a pronounced (noticeable) direct statistical relationship between trends in the labor market and trends in the structure of the economy. It was revealed that the trends in labor market development in Kazakhstan are determined and depend on the trends of change and transformation of the economy structure. During the period from 2011 to 2021, the country's economy was transformed, namely, the share of the tertiary sector increased. The same trend is observed in the labor market. Thus, wholesale and retail trade, transport and warehousing, real estate transactions account for almost a third of the country's GDP. At the same time, the number of people employed in these areas is a quarter of the total number of employed. These sectors account for the highest labor productivity rates along with the mining industry. Interest in the service sector on the part of employed Kazakhstanis is growing, while in agriculture, forestry and fisheries is falling. The results of the study can serve as a scientific justification for the implementation of an effective policy in the field of labor and employment.

Currently, software products are widely used in the accounting system, which determine new directions for accountants to improve their skills in working with IT technologies. The study of new technologies that are necessary for the analysis of financial information of companies is relevant. The purpose of the study is to study modern technologies used in accounting, which are based on artificial intelligence. The scientific article deepens the concept of artificial intelligence and its use in accounting; the main mechanisms of using new technologies in accounting are considered; prospects for the development of the accountant's specialty are determined. In this study, modern information and analytical problems in accounting for accounting transactions are studied. When writing a scientific article, various methods were used, in particular, systematization, comparison and comparison. The originality and value of the research lies in the identification of modern trends in accounting automation. The novelty of the research is determined by the prospects for the development of the activities of the accountant profession in the light of the increasing use of accounting automation and the study of the main opportunities and negative aspects of the use of accounting software products. The practical significance of the conducted research is characterized by the subsequent development of solutions in the field of implementation of improved and automated accounting systems. In conclusion, new opportunities of information technologies for accounting are noted, the positive aspects of the use of artificial intelligence are highlighted.

The relevance of the topic under study primarily affects the quality and standard of living of Kazakhstani society in conditions of crisis and uncertainty, where the food market and its provision is a priority task of the state. In the conditions of COVID – 19 the weaknesses of the domestic market and, first of all, the food market were revealed.  Based on trends in 2022, the world market needs food supplies, including environmentally friendly and healthy food. Historically, our country is an agrarian country and has renewable resources for growing and processing agricultural products. The development of the agricultural sector will strengthen the state food system, create a basis for the country's food security and increase food exports to other countries, especially to border states where logistics have already been established.During the pandemic in April 2020, there was a record decline in oil prices due to the shutdown of many industrial complexes in all countries of the world. At the same time, the need for food has only increased.The tense geopolitical situation in the world, the introduction of tough sanctions against Russia, and the ban on the export of food products by Russia led to a situation of food shortages and a sharp increase in food inflation not only in developing countries but also in the EU countries.In conditions of uncertainty and risks, the priority for the state is to provide society with food to maintain an adequate standard of living and continuously improve the quality of life of the population of the country.

In general, economic security means high-quality satisfaction of the needs of the population in the nature of the national economy. Today, one of the priority issues for environmental reasons, etc., can be called food security. That is, physiologically complete coverage of the population with food determines its activity during the life period. At the same time, it shows the political independence of the state in ensuring economic stability. Therefore, if no state strives for a high-quality full provision of food security for its people, it is impossible to talk about other security considerations, that is, political, economic, national security. The issues of food security of the state are the main conditions for ensuring the general security of the population. In this context, the state is implementing plans to ensure food security, increase food security indicators, reduce the costs of the population for food products and provide consumers with safe products. This article analyzes the factors affecting the state of economic and food security of the country that have occurred in the world. The main threats to economic security have had a significant impact on the Republic of Kazakhstan. It should be noted that any of these security measures requires a fundamental analysis of the relevant conceptual proposals and the development of measures related to the state and business. Therefore, the purpose of the article is a comprehensive discussion of economic and food security issues and summing up. Based on the study of the state, the state of food security, economic, analytical, statistical methods focused on a systemic orientation were used. The findings of the study can be used for the social and economic development of the country, in measures to combat the pandemic.

Despite the presence of favorable conditions for successful farming, the pace of the ongoing process of migration of rural residents to large cities of the republic is not decreasing. The relevance of the research topic is explained by the need to identify the causes of this paradox in Kazakhstan and create a set of necessary measures to eliminate them. The severity of this problem is also aggravated by the insufficient degree of implementation of state measures to develop the social infrastructure of rural areas. The purpose of the study is to analyze indicators of the level of economic development and the level of provision with social infrastructure that affect the demographic situation in rural settlements. The research methodology uses a systematic approach to the study of indicators characterizing the well-being of the rural population, the quality of life and the evaluation of the effectiveness of programs aimed at improving the rural economy. The issues of analyzing the current state of rural settlements in Kazakhstan in order to take the necessary state measures in the direction of improving the infrastructure of rural settlements are considered. The analysis of state programs for the development of agriculture in Kazakhstan allows us to identify the types of problems that arise in the socio-economic development of rural areas. It is recommended to develop new ways to solve problems in the development of rural areas through the use of innovative methods to stimulate the rural population to increase effective employment, the development of mass entrepreneurship in villages.

In the article, based on the public reporting materials of JSC «Agrarian Credit Corporation» for the period from 2017 to 2021, its activities as a development institution that finances agricultural entities are analyzed. A sufficiently detailed assessment of the financial condition of the Corporation itself was carried out. Financial and operational indicators are studied in dynamics, changes in the assets, liabilities and capital of the corporation, as well as the final financial results of the Corporation’s activities are shown. The changes in income and expenses of the corporation were studied and assessed, which made it possible to substantiate the level of efficiency of its activities. As a result, the indicators of the effectiveness of the use of assets ROA and the indicator of the efficiency of the use of equity ROE were calculated, which are characterized by high values. It was noted that in order to expand the coverage of agribusiness entities with credit funds, the Agrarian Credit Corporation uses various financial instruments: direct lending and funding of financial institutions. The volumes of borrowings are considered in dynamics and their importance in increasing the amount of financing of agricultural producers in the industry is shown. Such borrowing made it possible to identify the main creditor of the Corporation, which annually provides loans for lending to spring field and harvesting work through the Ministry of Finance of the Republic of Kazakhstan and loans from other financial institutions for subsequent lending to agribusiness entities. This indicates that this corporation will continue to act as the main financial institution for the development of agriculture.

The agrarian sector of the Republic of Kazakhstan as the most important branch of the country's economy is a key element of the national security system that ensures food security of the population. Now there are many serious problems in the agricultural sector. The population living in rural areas is enthusiastic about moving to cities. The reasons for this are the low quality of life and the poor state of infrastructure in rural areas, as well as the low level of interest in the agricultural sector among rural youth and low wages. These structural problems have led to a decrease in the share of the agricultural sector in the country's economy and have resulted in many agricultural products being imported from neighboring countries to meet the level of demand for food. In turn, we believe that one of the most important ways to increase labor productivity in the agricultural sector is measures aimed at improving the human resource capacity of rural areas. Regardless the level of technological advancement the world around us is, the main element of the labor market is the workforce. The aim of the article is a gender assessment of human resources potential of the agricultural sector. If to pay attention to the structure of human resources potential in the labor market, the majority of industries in rural regions employ male citizens. The reason for this is the specific features of the agricultural production sector (high labor intensity of the working process, irregular working hours, etc.). However, at present there is also a low tendency to increase the number of women employed as managerial personnel in the production enterprises of the agrarian sector or engaged in activities not directly related to the production of agrarian products.

Despite the fight against gender inequality, this problem is still relevant in countries with economies in transition and requires further efforts. Conventional traditional gender stereotypes in the minds of people hinder the gender equality in almost all areas. At the same time, the consequences of gender bias on the economy and society remain insufficiently studied. The purpose of the study is to compare gender stereotypes in relation to the traditional distribution of responsibilities between men and women in the countries of Central Europe (CE) and Central Asia (CA). Two hypotheses were put forward, which were confirmed by the results of a regression-correlation analysis of secondary information on the Life in Transition Survey project, carried out by the European Bank for Reconstruction and Development in cooperation with the World Bank. The study's results will contribute to the pool of research on gender inequality and develop recommendations for adjusting social policies in states with transformational economies. The research methodology includes general scientific methods (positive and normative approaches) and applied methods (quantitative analysis). Based on the responses of three thousand four hundred five (3405) respondents from Central Asia and three thousand four hundred and sixty four (3464) respondents from Central Europe, a regression analysis was performed. The study results showed female respondents from Central Europe have weaker gender stereotypes than participants from Central Asia. The study's results will contribute to the challenge of generating employment growth, reducing vulnerable employment, and improving decent work opportunities in Central Asia.

The relevance of the study arises from the need to reconsider the role and importance of youth in the conditions of a constant increase in the volume of international tourist flows; the need for the formation of innovative forms of tourism entrepreneurship; the insufficient research to determine the effectiveness of the business models of Kazakhstan’s tourism enterprises. The aim of the study is to identify the problems of functioning of the current business models of tour operators and travel agencies, as well as to study the trends in the development of youth tourism in Kazakhstan. The general scientific methods were used, including the descriptive method, methods of analysis, and the method of interviewing experts, generalization and structuring. The article identifies the most characteristic business models used in the Kazakhstan tourism industry, including in the framework of the implementation of services in the field of youth tourism; identifying factors that hinder the successful operation of business models in the country’s tourism market, as well as barriers to the development of youth tourism. Promising areas of youth tourism and innovative forms of business models are also proposed: B2B startups; development of niche types of tourism; crowdfunding and crowdsourcing; shared ownership; integration model; selling tours through social networks; specialization in developing customized products. This study may be useful for tour operators, travel agencies, accommodation and catering facilities, and other organizations interested in youth tourism development for effective planning and organization their activities.

The adoption of the concept of “sustainable development” necessitated the search for ways to achieve sustainable goals, the definition of directions for the transformation of economic relations, and the emergence of a new term: “green economy”, or “green finance”. Through the transition to a “green” economy and “green” financing, the Government of Kazakhstan will be able to fulfill an important task – the development of a new financial system. Financing of green projects contributes to improving the quality of life in society; aims to preserve natural resources and the environment. The main purpose of the scientific article is to determine the sources of investment to finance the “green” economy of Kazakhstan today. The following research methods were used: general scientific research methods, and quantitative methods of statistical, causal, and comparative data analysis for analyzing the current state of green finance in Kazakhstan and identifying problems with green finance. Research results show that in the Concept for the transition of Kazakhstan to a “green” economy, the corresponding investments are estimated at approximately $3-4 billion, or about 1% of GDP per year. The most active green projects are being developed in Akmola, Atyrau, Kostanay, and Zhambyl regions. Research findings suggest that a “Green” transformation of the economy is impossible without the implementation of the principles of responsible investment (PRI). The results of the study will be helpful for entrepreneurs and business entities engaged in the green finance industry or for government agencies responsible for the development of green infrastructure in Kazakhstan.

Recently, ESG ratings have become increasingly relevant. They are one of the indicators that allow you to track how much the company pays attention to environmental, social and managerial factors in its activities and what risks it carries. Since ESG presupposes environmental, social, governance, that is, the environmental environment, social policy and management, these components relate to the activities of each economic entity and should be regarded as fundamental in assessing the effectiveness of their activities and the results of their policies. Many people mistakenly believe that ESG factors and their implementation concern only companies in various sectors of the economy engaged in the use of resources and production. However, in reality, these criteria should be implemented for the purpose of sustainable development by all economic entities, including financial institutions and, first of all, banks. In relation to borrowers, banks can use ESG ratings as an additional analysis of the client’s creditworthiness. Thanks to these ratings, banks contribute to strengthening business protection of the environment. If a company actively pollutes the air or throws out waste, does not comply with social and corporate norms and its ESG rating is low, it will be more difficult for it to get a loan from a bank. Similarly, banks that finance the activities of companies with a low ESG rating run the risk of getting the same low ESG rating themselves, which is fraught with undermining the bank’s image and reputation, followed by an outflow of deposits and an increase in the risk of bankruptcy. The article evaluates the ESG rating by various methods and concludes that it is necessary to standardize indicators and universalize ESG rating indicators.

The crisis caused by the spread of COVID-19 coronavirus in the world has led to global changes in almost all spheres of human activity, including food production and agriculture. This article analyzes the impact of the coronavirus COVID-19 pandemic on the level of development of agricultural enterprises in the East Kazakhstan region. Particular attention is paid to the level of change in the production of major food products in kind and in money terms for the last 11 and 12 months of this year compared to the same period last year. It was revealed that the impact of the coronary crisis on the agrarian industry led to some decrease, but this impact was small, and there was even an improvement in some types of products. There is a high increase in food prices, the reason for which is both the increase in costs of enterprises and the changes that occurred in the consumer market, which are associated with the transformation of customer preferences and the psychology of food purchases. The article also pointed out various opportunities for the use of innovation potential and digital technologies in the agricultural sector, which emerged during the crisis, and gave their predictive assessment. There is a high increase in food prices, the cause of which is both an increase in the costs of enterprises and changes in the consumer market. which are associated with the transformation of customer preferences and the psychology of product purchases. The article also identified various opportunities for using innovative potential and digital technologies in the agricultural sector that arose during the crisis and gave them a predictive assessment.

The article considers a model for assessing the economic efficiency of the agro-industrial complex in the economy of the country. The study is based on the theory of assessing the economic efficiency of the industry. It includes a system, methods of evaluation of quantitative and qualitative indicators of the industry development. The authors, having analyzed the development of agro-industrial complex of the Republic of Kazakhstan, assessed the impact of the industry on the economic development of the country as a whole with the use of economic-mathematical tools. The authors assessed the impact of allocated public funds on the development of the agro-industrial complex. The results of the study showed that the implementation of the state program for the development of the agro-industrial complex is able to have a direct continuous impact on the development of the state economy as a whole. The result of the study can be used in the evaluation of strategic and program documents of the state in all sectors in Kazakhstan and abroad. The main contribution of this study is to develop economic and mathematical tools to assess the economic efficiency of strategic and program documents.

The competitiveness of OHPE is one of the most important issues. The article aimed to determine whether it is possible to assess the competitiveness of the OHPE based on digital marketing tools. The results and tools presented in the study can serve as a basis for evaluating other types of organizations providing services in the Kazakhstan market. The authors used analysis tools used in digital marketing: Google Trends, Wordstat.yandex, Similarweb, LiveDune and Popsters platforms, as well as analysis of site traffic, page activity and other tools. As a result of the study, it was found that the most popular university in search queries is KazNU. Al-Farabi. A strong relationship has been determined between the number of applicants for grant training in 2022 and the number of search query rankings in Google. As well as a strong relationship between the number of Youtube subscribers and the QS WUP regional ranking indicators. The value of this article is the use of modern tools for analyzing the activity of digital marketing activities and correlation analysis with indicators of competitiveness presented in the rating organizations QS WUP, WEBOMETRICS and IQAA.

The unprecedented growth of e-commerce worldwide, along with the expansion of global e-commerce companies to developing countries, including Kazakhstan, requires the improvement of modern state policy in the field of promoting the development of e-commerce in the country. In this aspect, the analytical support of such a policy seems relevant, which would reflect the analysis of supply and demand in the market with the identification of trends in its development, the analysis of consumer preferences and habits, and the identification of regional differences in the practice of e-commerce development. The purpose of the article is to identify trends in the development of the e-commerce market in the retail sales segment based on a quantitative and qualitative analysis of the e-commerce market in the context of its suppliers, intermediaries and consumers. The research methodology involves the application of a systematic approach to the study of trends in the development of the e-commerce market using the methods of generalization, systematization, comparison, statistical and structural analysis. The significance of the results of the study lies in the priority development of the e-commerce market in Kazakhstan, where it is called the driver of the country's economic growth, in accordance with the provisions of the "Roadmap for the development of e-commerce in the Republic of Kazakhstan until 2025" implemented under the state program "Digital Kazakhstan". This research has been funded by the Science Committee of the Ministry of Education and science of the Republic of Kazakhstan (Grant “Formation of institutional environment of electronic commerce market in Kazakhstan, its evaluation and development mechanism” No. AP14871419).

Today, in order to develop the innovation and technology sector in Kazakhstan, work is underway to create favorable conditions for the development of technological entrepreneurship. The development of technopreneurship implies the existence an effective national innovation system transforming new knowledge into new technologies, products, and services. The volume of innovative products is declining; one of the main reasons is the lack of connection between science and production. Innovative entrepreneurship is underdeveloped, hence technological entrepreneurship is underdeveloped. Innovative passivity is 89.5% that is the result of internal and external factors. In the scientific community, most studies focus on external factors, but in this study, the authors recommend paying attention to the importance of in-depth study of internal factors (personal experience and cultural characteristics). The purpose of the scientific article is to identify problems and prospects for the development of technological entrepreneurship in the Republic of Kazakhstan. To conduct the study, the authors used the method of descriptive statistics, based on data from the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan. The authors applied basic statistical procedures for data analysis, analysis of basic statistics and logical analysis. The key aspects of the development of technological entrepreneurship in the Republic of Kazakhstan, highlighted by the authors, are the development of innovative ties, the knowledge economy and high-tech production. Thus, the article analyzes the level of development and factors hindering the development of technological entrepreneurship and offers recommendations that contribute to their minimization.

The purpose of the study in the article is to consider new approaches to the formation of an enterprise development strategy (using the example of furniture production in the Pavlodar region). In particular, the purpose of the study is to assess the competitive position of the enterprise, based on the use of the method of expert assessments, taking into account the spatial model (Space Model) and factors of the internal and external environment. Approaches to the formation of an enterprise development strategy include determining the methods for formulating a strategy and the results of their application. When obtaining the initial data, the study used the method of expert assessments, including quantitative and qualitative research methods based on a questionnaire. The initial data was collected using a survey composed of preapproved questions using a six-point scale, the SPACE model was used, which allows determining the most optimal type of development strategy for the enterprise, taking into account the parameters of the external environment and the state of the internal environment. The authors also propose the following strategies for intensive growth: the first is a strategy for expanding the boundaries of the market; the second is a deep market penetration strategy.

With the rise of the digital economy, a new sort of logistics, known as e-logistics, has emerged as a “must-have” in the worldwide logistics business. That is why this topic becomes so relevant among scholars and the industrial field. The idea of the research is based on the analysis of the literature on transformation of logistics centres. The goal of this study is to quantitative assessment of the current literature on the topic of digital logistics centres by identifying the most relevant areas and a gap in the literature. The research methodology is based on bibliometric analysis using the articles in the Scopus database. Generally, 127 scientific papers from 2019–2023 were analyzed through VOSviewer. Research results show that after the Covid-19 pandemic a large number of technological digital solutions emerged and the pandemic served as a spur to the active use of digital technology by various organizations. The most productive countries were the United Kingdom, the United States, China, Germany and Italy. The study evaluated the following parameters: top publishing countries, most cited authors, widely studied fields, research clusters, etc. The results of the study showed that the most studied areas are digital transformation, Industry 4.0 and supply chain management, while the digital transformation of logistics centers and the application of practical tools have not yet been fully explored. The findings and propositions of the study can contribute to the digital development of local logistics centers and expand the literature in this area.

The purpose of this article is to analyze the development of housing construction and assess the affordability of housing at the present stage. The paper presents the results of a study of the state of the volume of the country’s housing stock, its structural composition by form of ownership, distribution by regions of Kazakhstan. The analysis of the commissioning of new housing, a comparison by the territorial structures of the country is given. The sources of investment in housing construction are considered: private, state and foreign. The results of the analysis of quantitative ratios of indicators by sources of investment in housing construction are presented. The analysis of the annual commissioning of affordable housing built under housing programs at the expense of public investment is presented. The assessment was made of the affordability of commercial housing based on the selected prices for apartments by regions of Kazakhstan (as of January, June and December 2022) and an assessment of the affordability of housing, taking into account the economic instruments that take place in the housing programs of Kazakhstan as of 2023. The article was prepared as part of the implementation of the scientific project No. AP09260210, funded by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan.

Civil servants are the main social link of public administration, fulfilling the regulatory requirements of the department, which should be based on the will of the country’s top leadership, the interests and needs of the population. The activities of civil servants are also included in the regulation of public life, in this regard, the performance of public duties imposes strict requirements on each civil servant, which must be fulfilled to ensure the good reputation of the entire public administration. This article describes the basic approaches to understanding the phenomenon of “organizational reputation”. The article also discusses the main factors affecting the reputation of civil servants. The purpose of the article is to determine the role of civil servants in the formation of the organizational reputation of the state apparatus. The current reputation of the state apparatus and civil servants of the Republic of Kazakhstan was determined by the method of a sociological survey. The conducted sociological research revealed the influence of the reputation of civil servants on the reputation of the entire state apparatus. The formation of a positive reputation of the state apparatus through the maintenance of the reputation of civil servants is an integral part of the development of the state apparatus, since a positive reputation is evidence that an organization has unique qualities and abilities that allow it to successfully conduct its activities.

The formation of a professional state apparatus is one of the main tasksset by our authorities. According to the previous experience, reforming the selection process at civil service without proper transparency cannot ensure objective and quality recruitment. The issue of finding and hiring candidates with appropriate competencies and high motivation, as well as increasing the motivation of current employees is of particular relevance today. The main purpose of the work is to develop proposals to improve the transparency and quality of the personnel selection process in the civil service on the basis of a study of the existing system. According to the authors’ predictions, increasing the role of the institute of observers and the use of coaching technologies in the selection process will help to improve the quality and transparency of personnel selection. The authors examine problematic issues in the formation of the state apparatus, focusing on its transparency. In the course of the study, the authors interviewed both the experts who form public service policies and the public servants involved in their implementation. At the same time, an analysis of normative legal acts was conducted. Based on the results of the work, recommendations for improving the transparency of the selection to the civil service were developed, and a mechanism for identifying and selecting motivated employees through the use of modern technologies was considered.

The issues of increasing the success of launching a new feature in mobile applications are quite acute, especially during the post-pandemic period, as a result of the implementation, development and improvement of technologies. This period of time has shown how much the market and consumer behavior has changed in terms of using mobile applications. This article discusses the definitions and issues of application and user engagement. The process of consumer engagement is described in detail. From the theoretical perspective, the concept of lean production, first described by Eric Rice, was studied and analyzed, and later was applied in practice at Innoforce, which is the developer of the mobile application called “Avtobys”. The survey method was chosen as the research method. A user base has been assembled for conducting interviews. Several semi-structured interviews with users were conducted to compile and test the questionnaire. The feedback received from the test group allowed us to change the wording of some questions. With the help of the company’s official resources, a call for the study was published. The development of the new feature took 3 weeks of working time. After one month a comparative analysis of the level of engagement, the number of engagement events per user and an analysis of the effectiveness of the concept was carried out. The results were obtained about the effectiveness of the lean manufacturing methodology using databases and business intelligence systems. As a final result, not only economic effect, but also an increase in engagement, events and key application metrics from the application of this concept in production was obtained. This work will help businesses to launch more successful functionalities in mobile applications with low production cost risks.

The solution of the national food problem largely depends on the intensive development of the subcomplex of grain products of the backbone segment of the agro-industrial complex. The priority of this sector of the agro-industrial complex is due to the strategic importance of grain, due to the constant need for it of various agro-food structures and on its basis of food products of the population. In this regard, there is an objective need to substantiate promising directions for the development of the grain products subcomplex, taking into account modern principles of achieving targets. Given the complexity of the socio-economic conditions of the current period, the subcomplex of grain products in the most popular sectors of the national economy is included in the agricultural cluster. In this regard, the priority direction of the national policy is not only to prevent a recession in various sectors of the agricultural sector, but also to ensure an increase in output both to fully meet domestic needs and to increase exports. Such an approach requires the combined efforts of all subjects of the agro-industrial complex, coordination of activities and a purposeful focus on achieving a high final result. The article notes that the development of production in the sectors of the economy of Kazakhstan requires the search and use of new, more effective forms of production and economic activity. One of the main methods of solving this problem is the integration of commodity producers, which allows combining all the links of the reproduction cycle in a single complex in the technological chain “processing of raw materials – production of finished products”.

The paper analyses the current situation in sphere of STEM graduates’ employment in Kazakhstan who obtained higher and postgraduate education with the STEM profile (science, technology, engineering and mathematics) in 2021. The aim of this study is to model the trajectories of STEM graduates directly after their graduation and assess the proportions of labor flows in the context of the national labor market of Kazakhstan. For the research, official statistics from the Bureau of National Statistics on the labor market and universities performance are used. The results of the analysis show that the majority of STEM graduates in Kazakhstan directly after graduation is employed with no connection to the STEM profile of activity. At the same time, for the vast majority of those who get a job related to the STEM profile after graduation, the job is not directly related to the profile of the received education. It has been found that annual enrollment in the STEM segment of the labor market can potentially affect only less than half of the graduates of STEM programs at both undergraduate, graduate, and PhD levels. Statistical data in conjunction with the results of previous qualitative studies made it possible to assess the prerequisites of graduates who focus on the effective use of acquired skills in the labor market. There are disparities associated with the number of STEM graduates, their desire to start a career in STEM fields and the employers’ practice of hiring. Further trajectories of empirical research in STEM training and further employment are suggested, taking into account the limitations of the data sets.

The trend of growing interest in project management as a tool to improve the competitiveness of organisations refers in full extent to Higher Education Institutions (HEIs), which due to their educational function should ensure the advanced implementation of project management in the management processes of their own activities. The state policy in the field of project management promotion defines new challenges for effective management and for the education sector. The large-scale modernization of public administration of the Republic of Kazakhstan based on project management, in turn, poses the task of modernizing the management systems of HEIs. In addition, the changed conditions of the geopolitical situation dictate the necessity of applying modern management technologies. The purpose of the research is to study the peculiarities of project management development in HEIs in Kazakhstan. General scientific methods – analysis, synthesis, generalization are used as research methods. The results of the study contribute to the study of aspects of project management implementation and the development of technology of project management implementation in HEIs. For a comprehensive study of the subject of research, it is important to systematize the elements affecting the functioning of HEIs in Kazakhstan, in two planes: internal and external. In order to solve this issue, the external and internal factors of project management development in HEIs of Kazakhstan are formulated, the generalization of experience on interaction with HEIs of Union of Project Managers of the Republic of Kazakhstan is presented, the experience of Kazakh National Agrarian Research University is highlighted. The tasks for HEIs, the main directions of interaction between the universities and the professional project community are determined. The identification of external and internal factors affecting the activities of HEIs in Kazakhstan will allow adjusting the objectives of the university development.