The sphere of innovations today is the sphere of formation of competitive advantages of any national economy. In general, Kazakhstan has quite a high competitive position on a global scale. However, innovations remain the weakest link in the number of factors that ensure the country’s competitiveness. Formation and implementation of an innovative model of economic development in Kazakhstan requires constant monitoring and analysis of this process in order to purposefully develop innovations in the country. The article is devoted to the analysis, identification of weaknesses and problems of the functioning of the national innovation system and the search for ways to improve it. In work on the basis of extensive statistical data, the main indicators of innovation activity are analyzed: innovation activity of enterprises by forms of ownership; volume and structure of innovative products by types of activity of industrial enterprises; the level of costs for technological innovation in industry and their structure. For a more complete assessment of innovation activity, additional indicators are proposed, such as the share of innovative products in the total volume of industrial production, the share of costs for technological innovation in the volume of innovative products of industrial production. Some problems of innovative development of the economy are also described: insufficiently high volume of innovative products in the total volume of industrial production; lack of growth in investment in education and science, manufacturing industries; the ambiguous nature of structural changes in the service sector, instability of the institutional environment and some others.

The article comprehensively considers the importance and necessity of individual entrepreneurship and issues related to its organization. Individual entrepreneurship is widely distributed as an entrepreneurial subject and is a profitable business practice. In particular, beginners of small business often prefer the form of individual entrepreneurship. The article highlights the following advantages of running an individual business: a more convenient and cheaper way of doing business; democratic governance, rapid adaptation to the market; flexibility; ownership of income in full measure to the owner of the enterprise, motivation for work and a high incentive, etc. Individual entrepreneurship is created without creating a legal entity and is the most profitable method of organizing a business. In the article the following features inherent inindividual entrepreneurship are given: it is an initiative activity; aimed at generating income; based ob the property of citizens engaged in business; carried out on behalf of citizens for their risk and under their property responsibility. The article describes in detail the main forms and features of the organization of individual entrepreneurship. In particular, the procedure for registration of individual entrepreneurship, tax privileges applied, as well as the possibility of carrying out activities through the selection of special tax regimes on the basis of a patent or a simplified declaration are considered. Also in the article possibilities of using the simplified form of accounting and financial reporting are considered. Summarizing the results of the research, the author systematizes the weak and strong sides of individual entrepreneurship, and draws the appropriate conclusions.

On the basis of theoretical research, directions and priorities for achieving sustainable socio-ecological and economic development of the regions were proposed in the article. The paradigm of sustainable development, which assumes a dynamic process of continuous positive changes that balances economic, social and environmental aspects, should become the basis for the formation of approaches to solving the problems of territorial units, in particular the regions of Kazakhstan. In the last decade, the difficulties mentioned above forced the regions to introduce special management methods that concerned: special administrative controls over enterprises; concentration of control over financial flows; regulation of pricing, import and export of products; development of special investment programs. Once again, the consequences of these actions were both positive and negative, one of the negative consequences was the deformation of the country’s legal and economic space. The proposed article examines the main problems of sustainable development and ways to improve the management of the regional economic system. Discussing the basic theory of the regional economy in the context of sustainable development, a number of spatial and economic research tools have been proposed to determine the main factors of the region’s sustainable development.

The article is devoted to the priorities of the policy of social modernization of Kazakhstan. Among the priorities of the social policy of the state, the author identifies such important areas as employment policy and health care. The main direction of the policy of social modernization of the state is related to the employment of the population, which in its turn includes such important segments as increasing the employment of the population in the regions through the improvement of the mechanism for the development of labor resources; improvement of the employment status of the rural population through the development of rural entrepreneurship; increase the mobility of labor resources in Kazakhstan from settlements with a low level of development, to populated areas with high potential for socio-economic development, etc. In addition, this article examines the modernization of the healthcare sector, the positive results of the state policy in this area, and problems in the sphere as well. As positive results, the author noted the formation of a unified national health system, the implementation of state programs in this area, the construction of public and private hospitals, outpatient facilities at various levels, the creation of a medical cluster, increased funding for the industry, the development of transport medicine in remote areas of the country and other. Such urgent problems in the sphere of public healthcare as inadequate development of the system of primary health care, inadequacy of the level of healthcare financing to world standards, etc are also considered in the article.

The article discusses the concept of «social entrepreneurship», which is the gaining popularity worldwide. The main approaches to this concept, the criteria of social entrepreneurship are studied. The authors also conducted a survey among the population to identify - how people familiar with the concept of «social entrepreneurship». The tendencies of social entrepreneurship development in Kazakhstan: current status and problems of its development. At this stage of development in Kazakhstan according to official data, there are about 150 social entrepreneurs, according to unofficial about 500. That is, a lot of people who do this kind of business, but they do not realize that this is a new direction. Basically, social entrepreneurship is actively developing in Almaty, Astana, Shymkent, Kostanai, East Kazakhstan region. The research revealed that the most relevant areas for social enterprise in Kazakhstan is the creation of jobs for vulnerable populations, protecting the environment, educational services and services in the field of healthcare. But despite the positive successes there are more barriers in this activity than opportunities: legal niceties, the sluggishness of state structures and bureaucracy, secrecy and little information on tenders, the difficulties in attracting sponsors, finding people who have specific data in the industry.

In this article, business-projects existing in the social entrepreneurship of Kazakhstan were studied and their comparative analysis was carried out. The purpose of the article is to develop a business project in social entrepreneurship and to calculate the main indicators. The implementation of this project involves the attraction of financial resources for the construction of a production facility and the establishment of an enterprise for the production of garments. The creation of a business plan for social entrepreneurship has its own specifics. In order to understand the specifics of writing a business plan for social entrepreneurship, it is necessary to determine the terms. The calculation of the project for 5 years is made in the article. The discount rate is also shown, calculated on the weighted average cost of capital (WACC). The investment plan for the planned period is presented. In order to follow the strategy of enterprise development, the article proposes a tactical plan: use of internal potential opportunities for improving the quality of goods; expansion of client base within the city and region; support for sales representatives from the side of the enterprise; organization of clear feedback to customers; promotion of the enterprise’s goods with all available advertising means.

Currently, Kazakhstan’s social protection system testifies the need of analyzing and identifying the ways of improving available system in the short term. Accordingly, the purpose of this article is to research system components of social population protection, condition analysis and identifying reasons causing main tendency in its growth, problems study arising during working out effective system of social population protection capable to solve pressing and permanent social problems, identification of system improvment ways taking into account market conditions and global trends. In the arcticale the process of formation and development of social population protection system is analysed on the basis of big empirical material in RK, the review of normative legal acts governing the relations in this field is carried out. In the research the materials published in domestic and foreign literature including data of official statistics are used. Indicators are systematized, transformed, recognized as necessary characterizing population welfare and labor market condition of RK during 1996-2016. Problems of social population protection of current economy development are defined and analysis of economic problems in the sphere of employment is carried out on the results of the conducted researches. The results allow to make conclusion on the standard of living of the population, conditions of labor market influence not only internal, but also external factors, such as general tendency of aging, world economy, structural changes of employment in the globalized economy, etc. In the conclusion the perspective directions in the field of improving social population protection in the context of the pursued social policy are defined.

The article is devoted to the relevance, problems, theoretical and methodological approaches to the formation of measures of state support of commodity producers in the production of agricultural products. The intensification of investment activity in agro-industrial production will make it possible to modernize and technically re-equip agricultural enterprises, create the necessary conditions for the production of competitive products on the world market, integrate domestic agricultural production into the world space, and increase the level of employment of the rural population through the growth of production capacities. Overcoming the deficit of investment resources for the development of agro-industrial production of Kazakhstan requires the mobilization of all possible internal and external sources of financing. The article analyzes the state support for investing in the agrarian sector of the economy (the share of investments in total funding for 2011-2015), the forecasted volume of the need for investments in the development of agro-industrial production in Kazakhstan for 2017-2021 is presented. In the article possibilities of increase of inflow of investments into agroindustrial production by creation of conditions for self-financing of the enterprises; budgetary financing of the most important state target programs are considered; the volume of funds allocated for subsidizing investment costs was calculated through the transformation of the subsidy mechanism. Along with state investments in the agrarian sector, there is an increase in the share of the own investment funds of farms.

Today crisis in the agricultural sector is particularly affected by the mechanization of production processes. At a time when the state is unable to provide effective financial support to agriculture, one of the most important tasks of stabilization and then growth and technical support of agribusiness development is the production and maintenance that can be universally intensive agricultural producers, reliable partner to villagers in growing and processing of agricultural crops. Insufficient substantiation of development of the market economy directions and methods of implementation of changes and reforms in the agricultural sector have led to the initial stage of the systemic crisis of domestic agricultural production. This paper investigates the problem of logistics enterprise structures in the agricultural sector of Kazakhstan, producing agricultural products and at the same time directed to the fixed capital investment almost all depreciation and about a third of the profits. However their technical support continues to decline. So one of the ways to deal with technical support of the villagers is compensation system through the acquisition of agricultural machinery by operation differentiation factors help in purchase of new equipment, which takes into account the share of the cost of government support, the share of compensation payment to be allocated for the purchase of agricultural machinery in general and the share of payment of compensation payment for the types of agricultural machinery.

At the present stage of market relations development in the agrarian sector of the economy the adoption of flexible economic policies is important. And in the area of irrigated agriculture it is required to solve the problem of rational water and land use. In addressing these issues economic levers play an important role. A science-based solution to these problems is relevant, since the background of the current organizational, managerial and legal changes clearly maintain water and land reforms providing diversity of management forms and ownership of ametoecious objects. This, of course, affects the extent and efficiency of the use of irrigated lands and water resources. In general, the revision of the foundations of water management, and principles of water management of the country at all levels of management is required. This difficult and very important problem must be solved with the features of water production. Therefore, this article is intended the foregoing problems of agricultural producers and the study of the efficient use of natural resources in production area of irrigated agriculture. The most serious attention should be paid to the system of sustainable state support for irrigated agriculture and the implementation of socially oriented policies in rural areas.

The Republic of Kazakhstan has a powerful electric power complex, which is the basis for economic development, an instrument for conducting domestic and foreign policy. The country’s role in world energy markets largely determines its geopolitical influence. In turn, the energy sector ensures the livelihoods of all sectors of the national economy, contributes to the consolidation of state actors, largely determines the formation of the country’s main financial and economic indicators. Natural energy resources, production, scientific, technical and personnel potential of the energy sector of the economy are the national treasure of the country. Its effective use creates the necessary prerequisites for the withdrawal of the state’s economy to the path of sustainable development providing the growth of wealth and increase of people’s standard of living. The article presents the results based on the application of the system approach and modern methods of economic and financial analysis, mathematical statistics. Based on a comprehensive analysis of the activity of the research object, they reasonably support the economic justification for the need to improve the activity of the research object by implementing the proposed investment project. The logical conclusion clearly identified positive macro-level factors as a result of the implementation of this project: ensuring equal access to the networks of the NES of prospective consumers in Eastern and Southern Kazakhstan; the need to unite the North, East and South Kazakhstan and increase the stability and resilience of the EEC RK; the possibility in the long term of transferring capacities to China taking into account additional electric grid construction.

The effectiveness of the textile industry development in the country is determined by the fact that it is beneficial both for business entities engaged in the production of raw cotton and for cotton processing enterprises. The reason is that in the textile production system, producers of raw cotton will be able to carry out their products in a timely manner, and the processing enterprises will be able to fully start production capacity. Consequently, the result of significant barriers to the production and economic potential of the domestic textile enterprises during the period of advanced market relations can not provide solutions to large-scale tasks of this scale. This, of course, hampered the processes of economic modernization of financial unsuccessful textile enterprises in the South Kazakhstan region. Therefore, this article explores the issues of extending the scale of production to obtain good economic effect from the work of the enterprise, deepening of the specialization of enterprises in the cotton-textile industry, improving the quality and competitiveness of products, identifying priority areas for attracting investments in the implementation of scientific and technical achievements.The development of textile production is an important factor for increasing the competitiveness of individual companies and the national economy. The implementation of the «South» Free Economic Zone with the elimination of the dependence of the domestic economy on the import of textile products will give a significant opportunity to improve its competitiveness by improving the quality and types of products, final solution of the problem of technological backlog of enterprises, reduction of production costs, acceleration of the process of entering the world economy.

This article is devoted to use adaptive marketing strategy to influence consumer behavior within global electronic commerce business platform and to induce customer loyalty and increase business revenue. The advancement of Internet has tremendously increased the E-commerce business in the current digital era. Nowadays, E-commerce has become an imperative platform for businesses as important tools in their daily business strategy as well as global strategy. Digital innovations can bring countries closer to sustainable prosperity. The globalization trend is enhanced with the fast development of telecommunication and information technology has created huge opportunities in the global E-commerce platform for many companies. Nowadays, consumers are flooded with lots of information and marketing campaigns whenever they are online using laptop, tablet and mobile in their daily life and the information received will eventually effect their buying behavior. The big data collected from the Internet has increased tremendously over the years and provide highly valuable information for marketers to utilize in creating effecting marketing strategies. Hence, it is imperative for marketers to enhance their digital marketing strategies with adaptive marketing that tailor to the consumers’ needs and requirement based on their experiences from the big data to provide more precise marketing information to them and develop faster needs and desires through E-commerce platform.

In modern conditions the budget of the organization is not only an element of effective planning, but also a way of harmonization of financial and economic processes. In this regard, the use of tax optimization schemes within the budgeting system will allow economic entities to create a legal and economic structure that is competent in the management of tax flows. The purpose of the study is to identify problems associated with the excessive complexity of the current tax legislation in Kazakhstan. In this regard, there is the question of the need to simplify the tax code. The realization of the goal of the conducted research is achieved by studying existing scientific and applied issues of the functioning of the mechanism of tax legislation, as well as the interaction of its elements in the internal and external environment of the economic entity. The article provides a comparative analysis of the volume of the tax codes over for 20 years about the number of words, pages and articles. According to the results of the analysis, it is established that since the codification of the tax legislation in 2001, the volume has grown more than 3-fold. The situation with the decline of business activity of small and medium-sized businesses is shown, following which the number of operating entities decreased by 104 thousand, or 8%, in 2016. This led to an increase in the load. The drafting of the new Tax Code is a laborious process and requires consideration of many factors, but, first of all, it must take into account the interests of bona fide taxpayers. Important priorities should be: changing ideology, introducing incentives and simplifying administration.

The purpose of the research is to systematize the activities of all participants in the stock market, as well as the operations associated with it, produced by specialized organizations. The study identified a lack of public resources for the regulation of the securities market at the stock market level. The stock market in a modern market economy is aimed at attracting household savings and transforming into investments. Tools of the stock market with different profitability, designed for different segments of the population, expand the choice of future investors. An alternative to external borrowing is the internal borrowing of financial resources. One of the sources of domestic borrowing of financial resources is the savings of the population. In order to become a factor of economic growth, savings should be transformed into investments. The transformation of savings into investment is carried out by the instruments of the stock market. The attraction of savings to the stock market is not only investment, but also has social characteristics. Members of households, investing their savings in the instruments of the stock market, acquire a source of additional income, ownership rights (in the possession of shares), that is, the status of the owner (shareholder). Thus, from the point of view of social development, the stock market expands the social base of society, forms the middle class.

The article deals with the issues of tax revenues in local budgets of the regions of Kazakhstan. Topicality of the research is that all the activities carried out by the tax authorities, aimed at complete and timely provision of the state budget through taxes. Based on statistical data, the dynamics of tax revenues in the budget of RK is analyzed. The article defines the role of local taxes in the budgets of the regions of Kazakhstan. Besides, the article suggests the analysis of indicators of local taxes in the formation of local budgets. The questions of declaring of incomes of physical persons, the deficit of local budgets are considered. Special attention is paid to the theory of fiscal federalism. The international experience of local taxation is also shown on the example of the developed countries of the world. The Kazakhstani and international experience of redistribution of the national income through the budget is considered. The implementation of the budget of Aktobe region is analyzed. On the basis of the conducted researches problems of formation of local budgets, the redistribution of revenues through the national budget are defined. The author concluded that the level tax revenue and tax potential of the region significantly affect the opportunities and quality of economic growth in the region. The author proposes to base on the scientific forecast of the revenue side of the budget, to develop a methodology for forecasting the revenue opportunities of local budgets on the basis of the tax potential index that takes into account the level and structure of the economic development of the territory when forming budgets of all levels. In preparing the material, the author paid special attention to the development of the tax policy, outlined in the annual Address of the Head of State to the people of Kazakhstan, and also the data of the Committee of State Revenues of the Republic of Kazakhstan were used.

The behavioural portfolio theory is the best theory explaining behavior of players and investors in case of decision making in the conditions of risk based on the data obtained experimentally. The main idea of the theory is that people in the majority prefer to undertake risk in situations when they know specific chances, but not the alternative scenario of risk in which chances are ambiguous. That is, they will always choose the known probability of a victory over unknown probability of a prize even if the known probability rather low, and unknown probability can be a victory guarantee. In other words, in this choice of acceptance of risks (such as rates, for example), people «prefer a devil whom they know» instead of accepting risk where chances difficult or cannot be calculated. Global financial crises of the latest time showed shortcomings of individual market tools and limitation of their application for investment decisions. It can be explained with negligence of investors to assessment of real risks as usually they just follow own intuition. In investment practice, unaccounted risks - it is a rather often widespread phenomenon, however, the investor needs the reliable mathematical tool for grounding the investment decision.

Doing sports tourism initially assumes the risk of getting injured by athletes. All organizers of competitions and campaigns in sports tourism, heads and trainers bear responsibility for life and health of athletes. Therefore the requirement to have the insurance contract for tourists - athletes is a standard requirement around the world. However, in modern Kazakhstan practice of insurance of participants of sports campaigns has more problems than positive examples. Especially it concerns difficult sports campaigns in mountainous areas of the world. At the same time authors were convinced that the staff of insurance companies misunderstands gradation of sports campaigns on their complexity. Consequntly, they do not understand the risk level for participants of campaigns for example, of the first or sixth category. There is no understanding of full implementation of the contract on insurance at a loss occurrence for participants of difficult campaigns in remote mountainous or desert areas. The article analyzes the results of insurance problems research of the participants of the senior team of the Turan Tourism Research Institute in one of the complex trips of the sixth category of complexity in the Central Pamir. This analysis is made on the fact of illness of one of the team members, all the technology of its treatment and evacuation by helicopter from the remote mountainous region. The recommendations developed by the authors will help solve the problems of using the insurance product in complex sports trips.

In the Kazakh history of mountaineering and tourism there are a number of «torn pages». The fact is that the «white spots «in the history of mountaineering and tourism in Kazakhstan, in our opinion, due to the fact that in Soviet times there was almost no detailed research on the historical past of tourism and mountaineering in Kazakhstan. The date of birth of alpine sports in Kazakhstan is 1930, so the historical countdown of the achievements of Kazakhstan mountaineering was made mainly from this period. However, modern researchers have found a lot of unique materials about the first mountaineering practices in Kazakhstan, both in the pre-revolutionary period and in the 20s of the twentieth century. It should be noted that there are a number of interesting publications of A.G. Lukhtanov about the first mountaineering and mountaineers in Kazakhstan at the end of the XIX century. And as for the 20-30s of the last century, the information about the enthusiasts who rushed to the mountain passes and peaks of the Northern Tien Shan, is quite stingy and almost in different sources just repeat each other. Moreover, the personality, as well as merits in the development of the mountaineering of one of them, who can rightly be called the first mountain tourist and climber of Soviet Kazakhstan - Grigory Ivanovich Beloglazov, did not receive proper appreciation. Therefore, the purpose of this publication is the author’s attempt to show who was the first among the Kazakh mountaineers in the 20-30s of the Soviet period on the basis of the collected materials, which are published for the first time.

The article is devoted to the solution of the objectively existing contradiction between the practice of strategic planning and state regulation in the tourism industry that has developed in Kazakhstan and the transition to qualitatively new methods of managing the socioeconomic development of the republic. The purpose of the study is to substantiate the selection of new strategic priorities for the Kazakh tourism industry in the context of transition to qualitatively new methods of managing the socioeconomic development of the republic. The tourism industry for the last decade has evolved through the «trial and error» method, simultaneously with the modernization of the public administration system and the intensification of the fight against corruption crimes in the sphere of public administration. The analysis of the current state of the Kazakh tourism industry is carried out and the reasons for its unsatisfactory condition are revealed. It is shown that in order to change the current situation, a transition to new priorities in the industry development strategy is necessary; the results of the study allowed to substantiate these priorities. The author’s vision of the development prospects of this research is formulated: the study of the peculiarities of the formation in Kazakhstan of regional networks of small entrepreneurship in the value chains of medium-sized businesses in the sphere of rural tourism.

It is known that tourism as a process consists of the three main stages: travelling to the destination, staying at the destination and travelling back to the tourists home place. Thus, the transportation encompasses two of three stages in tourism. That makes transportation service one of the vital component for tourism industry development and prosperity. In foreign literature the transportation system belongs to the one of 5 «A’s» of tourism destination (accessibility, attraction, accommodation, awareness and amenities), factors that represent the essential requirements for successful tourism. Without providing the accessibility to the tourist destination it is not likely to create a competitive tourism industry as a whole. This fact determines the urgency of the topic discussed. The transport infrastructure of tourism is considered to be an object of the management field. In this paper the essence of tourism transport infrastructure concepts is revealed, the definition of its notion is given, the main criteria for its classification is proposed, as well as made the recommendations on improving the current situation in tourism transport infrastructure. The author made an attempt to analyze the tourism transport infrastructure in the capital of the Republic of Kazakhstan by employing the method of expert survey. 28 representatives of tourism sector were interviewed. The main results of that survey allowed the author to make some suggestions on improving the situation.

Today tourism is one of the most noticeable economic and social and public phenomena in the modern world which organically combines the powerful industry with centuries-old tradition and extremely rich recreational sphere of human life in which there is an updating and reproduction of forces of the personality. The article is devoted to the study of children- youth tourism in the Republic of Kazakhstan. There are results of the study and the perspective of children-youth tourism in Kazakhstan, which is the result of the massive motivation of the subcontracting, parenting and pedagogical society with the knowledge of the surrounding world and tourism. It is established that the State network of children's institutions of additional education in the tourism and local lore profile in Kazakhstan began to be formed in the 1960s of ХХc. During the years of independence, the system of tourism and local lore work has developed in the educational system of the Republic of Kazakhstan. Its development convincingly proved the expediency of using tourism and local history as an effective means of understanding the world around us. We believe that the development and content of the work should be aimed at the healthy upbringing of Kazakhstan's patriotism. It is necessary to provide psychological and moral, physical help to students by means of formation and development of tourism and study of local lore and to promote the increase of tourist skills, independent organization of improving work and application of the acquired skills to overcome the difficulties of life.

In the changing situation on the market, as well as on the basis of the theory of generations, the behavioral characteristics for each generation were revealed: the "baby boom" generation is older than 54 years, the generation X is 35-54 years, the generation of Y "millenials" early and late - 18-34 years, generation Z - under 18 years old. As the analysis has shown, the behavioral characteristics and motives of consumers' behavior for each generation differ and have their own characteristics. The assessment of consumer behavior of the generation "baby boom" shows that they prefer classical types of recreation, such as beach and cultural and educational tours. When organizing recreation for them, visual aspects and collective forms of recreation are important. Generation X gives preference to entertainment, beach and sports tourism, for them family forms of recreation are important. They are aimed at visiting brand lines and getting discounts. The generation of Y "millenials" change their life values, which is reflected in their motives for travel. They form the travel themselves, complete tours with the help of Internet resources. For them it is important to have all kinds of applications that make it possible to make the rest more comfortable and attractive. In general, the analysis will allow using the results of analysis for the development of different typs and forms of tourist products and excursions. Tour operators and travel agents should understand what behavioral features each generation and form tours in accordance with their needs and motivation. The theory of generation is a reference point, and they show the necessary trajectory of the development of tourist firms in the organization and completion of tours.

The article presents historical materials of historians, philologists, and culturologists recognized in the world scientific community, who testify that oral information is a reliable source of knowledge of the formation of modern historiography of Kazakhstan. Domestic tourism should be based on the symbolic heritage of the people. Oral folk legends can be a reliable source of information for creating an objective picture of the historical past of the Kazakh people. The history of any ethnos depicts the experience of the life of a nation, a tribe and even an individual, their values and goals, moral and ethical standards are reflected. From this point of view, the living tradition of chronicles, in particular, Kazakh oral chronicles, represent an inexhaustible treasury of ethnic history. Since the early 90's the last century in Kazakhstan there was a great public interest in the life, activity and combat feats of the Kazakh batyrs, who still remain the main heroes of historiographical myth-making. The authors have offered to restore forgotten names of the great ancestors of the Kazakh people on the basis of written and steppe verbal information, to identify sacred places on the Kazakhstan section of the Great Silk Road. All this will contribute to the re-creation of a more complete and objective picture of the historical past of the Kazakh people, the formation of a great public interest, and first of all for the younger generation, to life, activity and combat feats of Kazakh Batyrs, and the regions of Kazakhstan will become more attractive tourist places for both Kazakhstani and for foreign tourists.

Rapid development of corporate governance concepts and management technologies is a characteristic feature of recent years. Particular attention is paid to strategic management. The analysis of the activities of large and medium-sized companies has shown that functioning without strategic management is a very risky undertaking. The research in this direction leads to the emergence of new paradigms, concepts and tools. Currently, more and more companies are interested in using effective methods of managing the company to achieve their strategic goals. In the paper, various systems, models and approaches to evaluating the performance of the company's activities developed and used in practice were considered in a certain sequence and their differences and shortcomings were noted. The most promising of these concepts is the model of a balanced scorecard, allowing to translate specific activities and strategies into a fairly complete set of indicators that actually form a system of strategic control and management. At the present stage, effective financial management becomes insufficient to obtain stable competitive advantages in the company. Important is the availability of a clear strategy, the smooth running of business processes, the effectiveness of the motivation system, customer satisfaction, which allows the company to occupy a stable position in the market and positively influences the growth of its value in the future.

The industrial sector is one of the important components of economic development. Industrial activity of an innovative character in this century will be a major factor in economic development. Therefore, the qualitative level of industrial development is important. Of no little interest is the importance of the domestic economy in the world market and its integration as an equal member. Industrial policy is a set of measures that affect the economic life and situation of industries and enterprises or groups of enterprises through special government decisions and measures, and not only by creation of a common economic environment. In this regard, the article discloses the theoretical aspects of the "industrial policy" concept, subjects, objects of state industrial policy, types and models. The analysis of foreign experience and the effectiveness of its application in Kazakhstan is conducted. In this article the attention is focused on the innovative development of the country's industry. This article explores the mechanisms and tools of structural policy. The authors of the article show the patterns of industrial policy development, which in a certain period were under direct state regulation. In the article there was given the characteristics of industrial policy development that focused on financial indicators. The classification characteristic and modern models of industrial policy are considered. The main problems of industrial policy, taking into account the classification of the European Economic Commission, were defined.

In the article the authors consider the possibility of using the tools of project management in the system of management of regional innovation projects on the example of a particular region. The modern paradigm of regional development provides for the implementation of various regional projects: economic, social, environmental, infrastructure and innovation. The implementation of regional innovation projects is associated with a greater degree of risk and uncertainty. An entrepreneur implementing innovative projects is constantly in search of new opportunities, focused on the external environment, he evaluates the most promising ideas. Therefore, for effective and competent process management to implement innovative projects requires special technology. Modern project management technology includes a very extensive field of activity - implementation of software for project management, research stakeholders, research and development, and change management. All these functions can be performed by using project management. To this end, it proposes the creation of «Project Office» in the region and implement it in the existing regional innovation project management infrastructure. «Project Office», interacting with local governments will ensure more predictable ongoing projects through cooperation of participants of the innovation process. This approach will enable local authorities in the region to focus participants on the highest priority at the moment for the development of projects in the region, with the most to combine them with the directions of regional development. Development of project management in the long run will lead to increase of investment attractiveness of the region.

The article dwells on one of the innovative management tools - crowdsourcing. The relevance of the study is related to the current state of the market and the growing demands of companies. Today, the priorities of the majority of the companies are to increase competitiveness, productivity and stability. One of ways of improvement is crowdsourcing, which is currently actively developing as a tool for solving the problems and challenges facing the state, private business and society as a whole. Crowdsourcing, as a management tool, which allows to optimize functional processes, where the main work is performed by a wide range of people. Crowdsourcing project involves the use of technology, in which some of the authority is delegated to random participants - a group consisting of people unfamiliar to each other, and who in turn offer solutions to significant tasks. According to various estimates by reputable experts, over time, crowdsourcing technology will be applied virtually in all business areas, as it combines innovation and economic benefits in solving problems and tasks, as well as in the development of various projects. Unique opportunities for crowdsourcing technology are considered in the article as a way of implementing and developing innovative projects. The definition of crowdsourcing is given, project participants are identified, a phased implementation of the project is presented, examples of foreign and domestic crowdsourcing projects are given in the present study. As a result of the study, both advantages and disadvantages of using crowdsourcing tools identified. The article gives recommendations on the application of this method in projects.

The formation of the post-industrial technological mode of production in the first half of the XXIst century, the development and dissemination of the sixth technological order in the context of the formation of a global innovation and technological space, determined the modern state economic policy of Kazakhstan aimed at achieving sustainable dynamic development of the country on the basis of economic diversification and abandoning the commodity orientation of development. The main vector of state industrial-innovative policy is the creation of competitive and export-oriented goods, works and services in the sphere of production and services. The position of the goods is the place that the given product occupies in the mind of the consumer in comparison with a similar product of the competitor. This is a complex process, consisting of a whole set of impressions and sensations that develops among consumers. Positioning is the way in which a consumer identifies a particular product according to its most important characteristics. The purpose of the article is to identify the features of the positioning of innovative products in the Kazakhstan market. A relatively new field of scientific research for Kazakhstani scientists is the marketing of innovative products. The study of existing technologies of positioning and promotion of innovations in the world practice is becoming especially relevant for the development of its own positioning strategy as an effective marketing tool in high-tech markets.

The article deals with the issues of state planning of agricultural development. The functioning of the agricultural enterprise under the conditions of the market significantly changed the role and place of planning in the management of its activities. In connection with the peculiarities of the market conditions of management there is a rethinking of the place and role of planning and management of the economy. Planning is the process of preparing decisions about the tasks, means and actions of employees of the enterprise by purposeful comparative evaluation of various options for actions under changing conditions. The activity of the enterprise is always connected with the use of resources, therefore it can be said that the plan is a certain version of the use of the enterprise resources that are the subject of planning. The analysis of program and strategic documents of the state planning system for the development of agriculture was carried out. In particular, the documents of the first, second and third levels of the state planning system were reviewed for the purpose of reflecting indicators, the correspondence of the values of indicators taking into account the current level of development. The analysis of program and strategic documents of the state planning system for the development of agriculture was carried out. Based on the results of the analysis, problems were identified and conclusions were drawn.

Key tasks of the XXIst century, such as global energy security, exhaustion of natural resources, the third industrial revolution, the growing social instability and new threat of global destabilization, define new requirements to social and economic development of the country, including infrastructure of the transport system of the country. Transport infrastructure is an element and a component of market or market infrastructure if it does not belong to sectors and branches of the main of production and non-productive sectors and cannot be used for different types of the market (goods, raw materials, work, etc.) as creation and development of different markets is directly connected to their level of development and transport infrastructure. When we speak about logistic infrastructure, it is a complex engineering and economic system in all sections, the majority of which are constructed on the basis of effective processing of the warehouse equipment and the warehouse equipment and also the information technologies providing the maximum possibility of delivery of a load from the sender to the receiver. The development of railway infrastructure will be concentrated on construction of new railway lines and upgrade (repair) of the existing network for the effective organization of movement, proceeding from needs of the population, economy and the industry of Kazakhstan.

The article deals with the transformation of information technologies and the role of the state in the formation of the national strategy of digital development. Positions of Kazakhstan and Russia in the most widespread international ratings and indexes of digitization in 2017 were studied. The Kazakhstani positions is higher in some indices, along with the absence in the other ratings. State digitalization programs «Digital Kazakhstan» and «Digital Economy of the Russian Federation» were analysed. The single high-grade similarity of the indicator on digital literacy of the population with a significant difference in the percentage of results of the indicator's achievement was compared. «Digital Kazakhstan» program’s aim is the growth of labor productivity in the main directions of the economy, while «Digital Economy of the Russian Federation» program’s aim is the output of domestic companies and industries at the international scientific and technical level of cooperation in the field of digital economy. Currently, both states are committed to the introduction of advanced digital technologies to improve the effectiveness of public administration. The authors gave recommendations to exchange experience in the field of digitalization between Kazakhstan and Russia.

Higher education in the Republic of Kazakhstan in the modern time is experiencing a process of systematic phased formation and reform, which is caused by internal, as well as external causes. Internal causes are associated with adaptation to market conditions of functioning and development of national education, and external ones - with integration into the world educational space taking into account international standards. Economic and statistical analysis of indicators characterizing the system of higher education institutions, such as the number of students studying in higher institutions; the number of higher education institutions in Kazakhstan, the number of university graduates showed that the current state of Kazakhstan education requires profound changes and solutions to urgent problems. All of them are connected with the increase in funding, the increase in the salaries of the faculty, the increase in the image of the teaching staff, the creation of an enabling environment for the optimal use of the intellectual, innovative, economic potential of universities and others. Improving the system of higher education is one of the topical issues, directly related to the development of intellectual capital, the training of highly qualified and competitive specialists, as well as the implementation of indicators of scientific activity of higher education institutions for accelerated diversification in the conditions of Kazakhstan's transition to the top 30 countries of the world and its effective contribution activities in the development of the country's economy.

The article discusses the priorities of domestic education in the context of the new model of economic growth. Today, the education system must transfer not only knowledge, but also the necessary skills of their application in practice, to constantly introduce modern teaching methods, to actively use information and communication technologies. Modernization of the educational system and development of a competitive market of educational services creates a number of problems related to the need to adapt to competitive conditions. An innovative approach to the preparation of new generation teaching materials, changing their functions and ways of using them in educational practice, is one of the components of the modernization of education. The authors analyzed the state of the education system both in the whole of the Republic of Kazakhstan and in Almaty, where 30% of the entire student population of the country is studying. The most important condition for improving the quality of education is the corresponding material and technical base of education organizations, their equipment with modern equipment, and the presence of new equipped rooms. Thus, the need for the sustainability of the system of higher education predisposes its constant development and adaptation to the changing conditions of the modern world. Education has now become an important, system-forming resource for social and cultural modernization of society and the most important factor in the creation of an innovation system and the development of the country's human capital.

In the article the problem of competitiveness of domestic higher education is considered. The reasons of competitiveness decrease in domestic higher education institutions are revealed and ways of its increase come to light. The special attention is paid to the characteristic of objects and subjects of an assessment of competitiveness of the higher education. The article discusses innovation in higher education institutions of the Republic of Kazakhstan, their current state, the most relevant problems, the main advantages and features of the development. Market demand is growing rapidly from year to year. Due to the increasing demands of training competitive and skilled professionals in the country is a major challenge in the field of education. Innovative activity of Universities of the Republic of Kazakhstan is currently one of the most important services. The country's economic development and training of competitive professionals in the global market requires a comprehensive study of University activities. This research paper expounds on the innovation activity of Universities in the present time and the activities implemented a new system of education in Universities.

The purpose of this article is to analyze the dynamics of changes in the basic quantitative indicators of the system of higher education in this period. Particularly, attention is paid to the following parameters: the number of universities, the number of students, the number of Master’s Degree students, the number of PhD students, the number of teaching staff. The dynamics of these indicators is considered with the division into two groups of periods: before and after the full transition to the Bologna system in 2011. The analysis of the number of universities, the number of students, and teaching staff was carried out for the period 1991-2017. The number of PhD students is considered in the period 2011-2017. In the course of the analysis, conclusions are drawn that reflect the specifics of trends in the changes in the indicators under consideration. Innovative changes in the system of higher education had a different impact on the dynamics of the parameters being evaluated. The number of PhD students and Master’s Degree students has increased to a greater extent, the composition of which is increasing every year. The detailed dynamics of the growth in the number of people receiving postgraduate education is examined in the article. Innovative reforms of the state in the system of higher education have a decisive influence on the number of institutes, academies, universities. The evaluation of the indicators of the higher education system as a result of innovative transformations in the Republic of Kazakhstan is made.

In the context of reducing the financing of the education sector, the problem of modernizing the financing of this sphere, including on the basis of public-private partnership, is of particular importance. It requires studying foreign experience in funding education, and especially the experience of leaders in European countries in the issues of public-private partnership as a form of financial support for educational organizations. The best practices of these countries need to be adapted in Kazakhstan, which will serve as a basis for modernizing funding education. French experience of public-private partnerships in funding education was studied. Almost all European countries, in the framework of education, a social partnership and the foundations of dual education were created. This is particularly noticeable in the funding. European countries finance only primary education and programs for retraining unemployed. Within the framework of higher education, various programs are used, such as "tax credits", "training vouchers". It should also be noted that there is a special tax on apprenticeships. Funds are transferred from the ministries to state funds and organizations. The experience of foreign countries shows that the funded body, university and the organization that qualifies graduates are independent of each other. This makes it possible to improve the quality of higher education. That is, for each student or student there is a competitive struggle. And, in a competitive environment, the quality of educational services is undoubtedly increasing.

The article describes a multidimensional analysis of statistical data regarding state registration PhD dissertations submitted in the Republic of Kazakhstan. Their quantitative characteristics, specific, sectoral thematic focus and regional structure were analysed. The necessity of solving systemic problems in the training of specialists with the assignment of qualifications and the academic degree of Doctor of Philosophy PhD is substantiated, for example, how to combine the preparation of doctors of philosophy and doctors on the profile with the development of fundamental and applied science in the country. The article describes the ways of motivating doctoral students and their leaders to generate new knowledge, rather than preparing only one qualification work in the form of a doctoral dissertation. As well as, the article deals with the following questions. What is considered the main result of the process of training? What is needed to do for new knowledge generation and results being the property of the world scientific community? The system of higher and postgraduate education in Kazakhstan has undergone systematic reform over the years of independence. These reforms were determined by the country's dynamic social and economic development, its entry into the global market. Accordingly, there is a need to improve the competitiveness of its human capital. For more than twenty years, new conceptual approaches («lifelong education») were formulated and a cardinal change in the educational model of higher education was promoted.

Great Britain is the example of the country that lost the status of the world biggest empire but continues to lead in modern world ratings. British higher education sector with its strong international dimension plays a critical role in national competitiveness. Having acquired the experience of tapping new markets and developing international trade during the colonial epoch, British governmental and non-governmental agencies succeeded in transferring this experience and traditions into the sphere of tier education. Annually the country earns billions of pounds thanks to international campuses, franchising agreements, distant learning programs, dual diplomas, publishing activities, selling equipment for education purposes, consulting services etc beyond the tuition fees international students pay for their education to British universities. Since 1999 Prime Minister Initiatives have been encouraging the strategies aimed at export of educational services and attracting more international students, which is attributed to the so called “academic capitalism” activities. These initiatives are designated to help universities develop stronger positions and protect the brand of British education in the light of growing pressure not only from North American universities but Asian as well. The article looks into the national and institutional strategies of internationalization in Great Britain which build the paradigm of international management in higher education.

The ability to adapt to the changing conditions of the environment, as well as the possibility of active business activity determine the position of the modern university. This explains the flow of management literature of the last 10 years on the management of innovative development and assessment of the potential of higher education institutions. Therefore, it is important to study the concepts of «potential», «entrepreneurial potential», which allow to synthesize their characteristics in relation to the concept of «entrepreneurial potential of the university». In this article we give a brief overview of publications of foreign authors. The evaluation of the entrepreneurial potential of the university is a necessary stage of strategic analysis and management. The definition of this indicator provides a systematic view on the management of the university, allowing a new approach to the problem of development of its market opportunities and prove that their optimally formed structure is a strategic potential of the university, the management of which will improve its competitiveness. After analyzing the publications, we came to the conclusion that we did not find a consensus on the definition of «entrepreneurial potential of the university». Of the existing estimates of the university's entrepreneurial potential measurement indicator proved to be the most common approach. But one thing is clear, different universities can develop their entrepreneurial potential in different ways, paying special attention to one or another of its components.