Nowadays there is no doubt that orientation of the economy to the raw material does not contribute to the sustainable development of the country. The general technical and technological underdevelopment of enterprises, the lack of an effective link between science and production, and the commodity orientation of exports jeopardize country's economic security. Currently the creation of competitive goods and services in the manufacturing and service industries has become the main vector of the state industrial-innovative policy. However, creating competitive products with a high degree of science-intensive production is practically impossible due to lack of innovations. After all, innovations are an effective method of competition and create new needs, lead to investment inflows and to the entering new markets. Unfortunately, in the innovative activity field, Kazakhstan enterprises substantially chose a “catch-up” strategy, which implies foreign technologies’ imitation, copying products and its mass production. While the innovative development of Kazakhstan's industries involves the formation of new technological systems by creating fundamentally new forms of organizations and mechanisms of interaction of all participants in the innovational process. The transition of the domestic economy to an innovative development path is possible only on the basis of the accelerated technological development of all branches of the real economy sector. It is important to take into account its current state in order to identify the most problematic points and change negative trends.

In countries that have achieved significant results in innovative development, along with direct methods of government regulation, in which financing has the most important place, measures are taken to disseminate innovation with an emphasis on incentive methods. One of the tasks solved with a close combination of these methods is the development of innovative cooperation. In this regard, the purpose of the research is to analyze the features and tendencies of strengthening state regulation of innovative activity in developed countries (on the example, the United States, Japan and the European Union) for possible their consideration in improving the measures of regulation of innovative activity in the Republic of Kazakhstan. The research shows the tendencies in strengthening state regulation of innovative activity, which are visible in developing innovative systems of several countries, the features of innovation activity of the United States, contributing to its activation, are considered. The authors reveal the features of innovative policy in Japan, covering the efforts of the state and business in achieving the best results of innovative activity. It is reported the features of main public regulation measures of innovative activity in the Eiropean Union member-states, which successfully develop national and regional innovative systems too (Germany, United Kingdom and France). The research presents several recommendations regarding the possible consideration of tendencies in improving regulation measures of innovative activity, created as a result of the research.

Industry plays an important role in improving the competitiveness of the domestic economy, which is characterized by the presence of rich deposits of various minerals (oil, gas, coal, uranium, ferrous and non-ferrous metals, etc.), the further development of which will allow the development of all sectors of the economy. In the early years of independence, Kazakhstan implemented a sectoral industrial policy pursued in relation to the main extractive industries. Since 2010, on the basis of the formation of a new technological policy, the republic has undergone a transformation of sectoral industrial policy into an innovative policy. The state has ceased to support damped industries, and institutional reforms have led to structural changes in the industry. This allowed us to channel the technological potential of universities into private business, creating the conditions for the development of innovation. In this case, the main measures of state support should include: state guarantees of loans for innovative projects in the amount of 75-80%; targeted technology development programs aimed at developing certain innovative industries for the processing of minerals, technology in the extractive sectors, chemistry and petrochemicals; creating conditions for the development and promotion of innovative and active enterprises; financing the initial stages of projects by attracting investment from informal funds; creation of business structures based on the implementation of scientific projects funded by the state and the establishment of a public procurement system for innovative products.

In all developed countries of the world, small business is a powerful engine of innovative development. It often acts as the main subject of innovation, being a source and generator of new ideas and innovations. At the present stage of the Kazakhstan economy, the introduction and development of innovations is not only an important factor in improving the efficiency of small and medium-sized businesses, but also a priority area of national state economic policy. At present, the success of small businesses in solving economic, social, managerial problems depends on its specific, innovative style, innovation activity, which is aimed at the use and commercialization of research and development results, the introduction of new competitive products and services to the market. In this regard, the aim of this study is to study the various factors of innovative potential that can both hinder and promote the development of small businesses. In the framework of the article, the authors conducted a comprehensive analysis of various factors affecting the innovative potential of enterprises, developed a classification of factors using general scientific methods: synthesis, analysis, comparison, generalization. The results of the study can be useful to managers of enterprises in the implementation of innovations, used in making rational decisions that will effectively manage the innovation activity of the enterprise.

The article is devoted to the issues of economic cooperation of the countries of the Central Asian region in the conditions of acceleration and deepening of Eurasian integration ties in the post-Soviet economic space, which will ensure the dynamics of foreign trade relations, the expansion of the structure of commodity exchange. There are prerequisites for the development of the economies of the countries of the region - rich natural resources, educated labor force, cultural diversity and strategic location, in particular, proximity to China. However, there are also problems that pose risks to human development in Central Asia, such as the lack of direct access to seaports, the great distance from many global economic and financial centers, political instability in some of these countries, etc. The relation between these drivers and development risks is constantly changing. Understanding this dynamic requires constant monitoring of the situation and a thorough, fact-based analysis of the main drivers of development in the region. The problems arising in the space are exacerbated by the emergence of alternative integration projects in relation to the regions of Commonwealth of Independent States, in particular, Central Asia, by external actors. The core ones here are the projects of the American geopolitical presence in the Central Asian region, as well as the project of Chinese economic expansion within the framework of the informal model of interregional cooperation of the SCO and the Turkish initiative for the integration of the Turkic world.

This article is devoted to modern issues of strengthening anti-globalist movement within the globalization processes of the world economic space. There are many approaches to explaining the causes of emerging the anti-globalist movement. It was created to combat the effects and consequences of globalization. Others are associated with other social or political movements - pacifist, environmental, solidarity with ‘Third World’ countries or peoples, left radical, anarchist, communist, etc. Some activists reject the undemocratic and unfair mechanisms of the processes of globalization, and others - capitalism and freedom of trade and etc. However, they all agree on the neoliberal version of capitalism and international economic and financial institutions that are considered to be its bearers such as the World Bank, the International Monetary Fund, the World Trade Organization, and etc. The globalization of business always has both positive and negative sides in the context of international influence and impact. Many economists-researchers consider and compare the modern process of globalization with the once-historical process of colonization, finding similar features in both processes. Most antiglobalists consider that the ‘discovery’ of markets and the freedom of movement of capital are not accompanied by the same openness of borders and freedom of movement of people. In this regard, they are fighting against restrictions on immigration and the reception of refugees.

Public-private partnership has become particularly relevant in the last decade. Many industries and sectors of the economy need state support and cooperation. Various forms, mechanisms and spheres of application of public-private partnership allow to solve strategic tasks-from creation and development of infrastructure to development and implementation of new projects. In this regard, there is a need to study the methods, forms and mechanisms of public-private partnership in modern conditions. Public-private partnership participants come together for long-term cooperation and merging of their resources. Entrepreneurs can offer management skills and modern technologies, and the state-methods of protection of public interests. The article considers such forms of public-private partnership as institutional and contractual. To implement a public-private partnership project, it is necessary to take into account its principles. The main areas where public-private partnership is applied are education, health care, energy, transport, housing and communal services, social infrastructure and life support. It can be concluded that the joint interaction of the state and business can improve the efficiency and quality of services, implement major infrastructure projects, introduce innovative technologies and effective management mechanisms, attract private investment, as well as make equal the burden on the budget of different levels.

The article deals with the relevance, experience and problematic aspects of the development of public-private partnership both abroad and in the Republic of Kazakhstan. The experience of developed countries has shown that public-private partnership allows implementing socially significant projects, solving many socio-economic problems of both the country and the regions. This interaction allows us to focus on a larger amount of resources, a fair distribution of risks between public and private partners. Public-private partnership has become an important mechanism for expanding the resource base and mobilizing unused reserves for economic development. It reflects the processes of expansion and complexity of forms of interaction between the state and business. When using the mechanism of public-private partnership, there is an opportunity to increase the efficiency of mutually beneficial cooperation between the state and the private sector, to improve the quality of services provided, to accelerate the modernization of infrastructure, which is necessary for the diversification of the economy. Thus, public-private partnership allows combining the capabilities of the state, regions and business. Its use allows you to link together the resources and capabilities of the state, regions, business, to reduce the risks of project participants, to distribute their areas of responsibility, to coordinate interests. The need for active use of public-private partnership is obvious in many areas of Kazakhstan economy. Public-private partnership as a factor of sustainable socio-economic development, of course, is important and effective, which clearly shows the practice of many states.

Kazakhstan has set itself both very ambitious and difficult task, which is modernizing all sectors and gradually moving to an innovative economic development trajectory. This policy requires a search for the most effective forms of cooperation between public and private structures. The experience of leading countries shows us that one of the effective mechanisms for attracting entrepreneurial initiative, experience and domestic investment in the social sphere is public-private partnership projects. This mechanism has not been studied in Kazakhstan yet, and its potential has not been fully revealed as well. Nevertheless, the fact that its use in such sectors as housing and communal services, energy, transport, organization and implementation of infrastructure projects will give a powerful impetus to the development of the national economy is evident. The efficiency of interaction between state and private structures should be involved in the construction sector in order to provide the population with comfortable and most importantly, affordable housing. The role of public-private partnership cannot be ignored in the development of agribusiness, providing the population with quality services in the field of healthcare, education, etc. New financial mechanisms emerge, property relations undergo significant changes, new, improved management methods appear as a result of the formation and development of relations between the public and private sectors. Today without them, when the processes of globalization give rise to high competition, solving the problems of accelerated modernization and infrastructure development is very difficult.

The article substantiates the need for applying scientific approaches of innovative marketing to improve competitiveness. Today, the main and difficult goal of our economy is to increase the competitiveness of the country and the form of a developed economy by 2050. Competition among developing countries for this place will be fierce. In accordance with the plan of entering the thirty developed countries and programs of forced industrial and innovative development, the main goal is to increase the competitiveness of domestic companies and strengthen their competitive positions in the domestic and foreign markets. In addressing this issue, along with state support, it is important to introduce innovations into the economic activities of domestic companies, including marketing. The experience of developed countries shows that new or improved technologies account for 70 to 85 per cent of GDP growth. Being on a par with the leading states and achieving a high level of welfare of the population should be carried out by increasing the competitiveness of innovative products and their optimal promotion on the market with the help of modern marketing tools. To date, the competitiveness of the Kazakh economy as a whole depends on measures for the constant introduction of innovations in production by domestic companies in various industries.

The article is devoted to improving the marketing activities of JSC “Kazakhtelecom”. The authors provide specific practical recommendations for optimizing the work of the marketing department and the implementation of the “Smart Home” project. It is proposed to create an SMM promotion department in the structure of the marketing department, which would be engaged in the Internet promotion of telecommunications services of the company in social networks, and which will consist of three people - the head of the department and two managers. It is necessary to organize a new channel of communication with customers through chat bots in instant messengers. SMM promotion includes maintaining official company accounts on Facebook, Instagram, Tweeter, Telegram, My mail etc.; placement of targeted, contextual and other types of advertising on the Internet; updating content on official sites of the company; conducting creative ideas of contests and other types of activities in social networks; answers to users’ requests, etc. Kazakhtelecom is recommend to expand the list of “Smart Home” services - a comprehensive solution for monitoring and managing security in an apartment, house, or office through an application on a mobile device. The project includes a range of technologies and services for a safe, economical and comfortable life in the house. For this purpose, a basic set of equipment, after-sales service, promotion of services in the media and the Internet, staff training, appropriate distribution channels and a tariff plan are offered. The system has wide facilities, and advantages, which are undoubtedly beneficial to consumers.

The authors analyze the development of advertising activity in the Republic of Kazakhstan in their work, comparing it with the evolution of advertising business in foreign countries. The the concept of advertising, which is the distribution and placement in any form by any means information intended for an indefinite circle of persons and designed to form or maintain interest in a natural or legal person, goods, trademarks, works, services and promote their implementation is considered. The achievement of advertising objectives is carried out through the formulation of certain tasks and the implementation of the relevant functions selected by advertisers. Among the tasks of advertising were allocated information, admonition, reminder, positioning, retention, image, and important functions of advertising: economic, social, ideological, marketing and communication. Attention is paid to the essence of the economic function of advertising as an important marketing tool that stimulates sales. The issues of state regulation in the field of advertising, in accordance with the regulatory legal acts of the Republic of Kazakhstan. The main objectives of state regulation in the field of advertising are: protection of national interests; prevention and suppression of improper advertising, as well as advertising that encroaches on public values and generally accepted norms of morality and morality; protection from unfair competition. Today, it is important to master not only the basic technology of advertising, but it is necessary to use the latest achievements of branding to create and promote branded products with a high degree of competitiveness.

The effectiveness of logistics functions and operations required for the transformation of the logistics system through the introduction of controlling techniques and management of logistics risks in order to improve the logistics management of enterprises, reduce logistics costs and improve customer service is an urgent task of modern logistics management. The article considers three important aspects of controlling in logistics systems: the establishment of a certain system of measures (quantitative and qualitative indicators, parameters, scales of communication and preferences), the direct measurement of the results of management decisions, the choice of time intervals for measuring (monitoring) results. When using controlling, a number of quantitative indicators used to reduce the entropy of the system are considered, specific types of data are proposed. To carry out the controlling process, quantitative indicators of logistics cost control are grouped and systematized, the importance of controlling in relation to change management is analyzed and recommendations are given. Based on the analysis of controlling functions, such as the development of methods of inventory management, which is the choice of the method of ordering materials for a certain period, as well as the formation of the rhythm of the order and the corresponding procurement policies, determine the rating of efficiency of functioning of logistic systems and activities of personnel of the logistics enterprise management and controlling results of their decisions are measured, the results of logistics management (the application of quantitative performance criteria of logistics operations and functions).

The article describes the classification of resource allocation problems by independent projects, suggests methods and algorithms for solving the optimization problem using a network model of resource allocation in a multiproject. A mathematical model is given that is inherent in the project of introducing automation systems in an enterprise when several functional areas of activity are automated. The problem of distributing limited resources across a multiproject, minimizing its duration, consisting of many independent projects, is being solved. The implementation project is considered as a multiproject consisting of n projects. It is stated that each project is a set of works that can be divided into three main groups, presented as a sequential chain of three types of work: design, development, testing. A 10-class systematization of resource planning tasks is proposed. A software localization multiproject is described in the form of a network diagram of a complex of works and dependences of the speed of work execution on the number of resources that perform it. In each class of tasks, subclasses are distinguished depending on restrictions on resources of various kinds. Algorithms are proposed for solving resource allocation problems over a multiproject minimizing its duration using network programming methods. A table of the results of the study is given, indicating for which classes and subclasses exact solution algorithms are known, for which heuristic algorithms are known and for which subclasses of problems the solution algorithms proposed by the authors are exact or approximate.

Many studies show that 90% of start-ups have bad experiences. This is due to the fact that most of the products and services offered do not meet the expected needs. In this regard, the use of the design thinking method allows to identify consumers’ real needs. The task is determined through empathy and compassion. Creating a team of participants of different professions allows considering it from different sides. Using the method of design thinking, entrepreneurs can at the stage of creating a business to identify the true needs based on a deep understanding of the user and the best way to implement their business idea. The present article discusses the method of design thinking and its impact on success in entrepreneurship. Five stages of design thinking were also studied. Design thinking is the process of creating innovative solutions based on a deep understanding of the user. This method or approach of creating a product is deeply focused on the user’s experience. Design thinking is not about research, but about the process of activity. The most important thing, which is needed, is to involve the user in the experiment. By interacting with feedback throughout the process of creating a product or service, all customer needs can be satisfied.

The appearance of the concept of self-learning organization was due to the ongoing global changes in the economic space such as the information technology revolution, the restructuring of the global market of goods and services, business restructuring of large corporations and the transformation of the labor market. The world experience of recent years shows that it is learning, or rather, self-learning organizations can become competitive in modern conditions. Different scientists and experts consider self-learning organization as a socio-cultural environment where people expand their productivity opportunities, mastering ways of large-scale thinking, learn how to learn together, increasing the level of their professional development and contribution to the common cause. This is possible in organizations where the priority is to be prepared for internal and external changes and which are characterized by flexibility and adaptability. A self-learning organization is an organization that creates, acquires, preserves, multiplies and transfers knowledge, skills and abilities. Such an organization has the ability to successfully change the forms of its behavior, quickly adapt to changes through continuous training of personnel based on the constant development of competencies and improvement of skills at the individual and group levels. In organizations of this kind, human resources are a particularly important factor in stable production activity and systematic development, and the system of training and development of personnel is considered the basis of its competitiveness.

This article discusses the competitiveness problems of the metallurgical complex of Kazakhstan, the main distinguishing feature of which is the versatility and cyclical nature of technological processes, the presence of many redistributions, high resource intensity, energy intensity and capital intensity, the intensity of the degree of environmental impact on the territory of its location, on the health of the population living nearby and on the staff working directly on the production. Improving the competitiveness of the metallurgical complex of Kazakhstan is associated with the need for technological modernization, with structural transformations in the metallurgical sector of the economy, with the emergence of completely new technological solutions, and the production of high-quality competitive products. The prospects for the development of domestic metallurgy are directly related to providing investment opportunities for assets, attracting new injections of domestic and international investors to expand the scope of processing industries. In this regard, the metallurgical complex should develop according to the main megatrends of the global economy, as well as in accordance with the identified development imperatives (implementation of the principles of sustainable development, which involve the consideration of economic, environmental and social elements; adherence to the principles of integrated thinking, according to which the civilized market works). Particular attention should be paid to safe activities, social responsibility, corporate responsibility, the fight against corruption, the rational use of resources, the use of innovative technologies, the development and support of scientific potential, etc.

The article is devoted to the issues of efficiency of economic entities, the concept of efficiency of agricultural production and various author's principles of its classification by different types, the opinions of scientists and practitioners with different views on the category of “efficiency”, justifying economic efficiency as a possibility of additional production with minimal costs for resources. Examples are given by types of efficiency, such as production and technological efficiency, production and economic efficiency, social and economic efficiency, ecological and economic efficiency of agricultural production. Classification of indicators of efficiency of production in relation to various forms of management is offered. All factors that affect or can have a certain impact on the level of efficiency of production activities of agricultural organizations combined into groups of factors such as technical, technological, social, organizational, economic, natural. The justification that every form of economy (households, farmer economy) can be characterized by the indicators of its efficiency is given. It was noted that these indicators can be used to assess the activities of agricultural organizations of different organizational and legal forms. The factors influencing efficiency of production activity of the agricultural organizations and classification of indicators of efficiency of production of various forms of managing in the form of the scheme are visually shown. The main directions of improvement of the organizational mechanism aimed at stabilizing the growth of efficiency of agricultural organizations are listed.

This article reflects the substantive elements of the sustainability process for agricultural organizations. The need for economic, social and environmental components in the sustainability of the development of the industry is indicated. The systematization of the stability factors of agricultural production was carried out, which allows them to be combined around interrelated features that combine the natural and economic conditions of management, and the nature of their impact on the development of agriculture is revealed. The basic statistical data on the development of the country's agricultural sector for 2018 are analyzed. The relative and absolute changes in gross yield are calculated. The influence of crop yield factors, the size of the sown area, and the structure of crops is estimated. The article simulates the sustainability of crop production in the Republic of Kazakhstan. For this, the classical apparatus of mathematical statistics and relationships are used, allowing numerical estimates of the stability of production. Based on data on grain yields in the Republic of Kazakhstan for 2014-2018 for each crop, mean values, standard deviations, coefficients of variation and stability are calculated. It was established that the most sustainable for production is corn, and the riskiest is the production of millet. Further directions of economic transformations in the agricultural sector of the country are indicated. The ways of achieving the sustainability of agricultural production of the Republic of Kazakhstan are substantiated.

The article is devoted to one of the topical topics of employment in the agricultural sector of the economy of our country. Measures taken by the state to solve problems in the development of social and labour relations in the country have been considered. The results of development of the agricultural sector of the economy are presented. A detailed analysis of the availability of the rural labour market by the main characteristics has been carried out. Studies have shown that the state of agricultural resources does not satisfy both on quantity and quality. The analysis revealed a significant excess of supply over demand for labour. In addition, the shortage of personnel in the management and middle link of agricultural enterprises is justified. The main reasons contributing to the outflow of young personnel from the village are considered. Measures to reduce youth unemployment in rural areas have been proposed. The study revealed that the main reasons for the situation in the rural labour market are the lack of a scientifically sound forecast of the need of agriculture for professional personnel for the medium and long term. The state and employers should pay more attention to the employment of graduates of higher and secondary specialized educational institutions. The above-mentioned measures to increase the availability of quality labour resources will increase the productivity and competitiveness of the agricultural sector of the economy.

In the article the authors investigate the development of the modern market of payment services in Kazakhstan. The development of payment services is a strategic task of the financial market regulator. In implementing this direction, the authors highlight the measures aimed at improving the availability of payment services for the population and economic entities. The authors conclude that among the measures it is necessary to promote the widespread introduction of innovative payment technologies, including the use of mobile devices, contactless payment cards, as well as other technological solutions that expand the geographical coverage of payment services and reduce the cost for companies and the population, in particular by providing them with online access to payment services. It is also necessary to pay attention to the expansion of the scope of electronic means of payment. Among the priorities, the authors highlight the activities aimed at increasing the confidence of the population and enterprises in payment services. The implementation of these directions requires measures to improve the security of the use of electronic means of payment, including reducing the risks of information security violations and combating fraudulent transactions in the implementation of money transfers. Flexible and loyal tariff policy of service providers helps to increase accessibility for users. The authors consider the mandatory increase of financial literacy of the population in the context of the use of payment services to be the key.

The article discusses the theoretical and methodological features of business assessment. The disclosure of theoretical concepts is carried out on the basis of such basic categories as the goal, objectives and main reasons for assessing a business. Significant attention is paid to the concept of the type of value of the assessed object. It is noted that along with the market value in assessment activities, other types of object value can be applied, the choice and application of which depends on the specific conditions of the asessment. The disclosure of the fundamental principles of assessment activities is of particular interest. Based on the cluster approach, the principles of evaluating objects with the identification of the main classification groups are considered. Conducting analytical studies of the business environment is of great importance to assess the business. In this regard, the article notes the need to study the macroenvironment of a business, its business environment, as well as the internal environment of the business being assessed. The empirical application of the theoretical provisions of business valuation should be carried out through the prism of the legislative foundations of valuation activities. The main part of the article is devoted to the methodological features of business valuation. Three main types of approach to business assessment are considered, the application of which requires individual methods for determining the value of the assessed property. To increase the efficiency of practical appraisal activities, it is necessary not only to know the features of the theory and methodology of business assessment, but also to use them correctly, therefore, a thorough study and proper use of existing rules and standards of business assessment is necessary.

The article is devoted to the theoretical and methodological issues of the analysis of the dynamics of the equity capital of second-tier banks. The authors demonstrate the actual data on the structure of funding of the banking sector of Kazakhstan and the adequacy of equity of second-tier banks over the past three years. Currently, the relationship between profitability and stability of banks is based on the principles of maximizing the bank profits in compliance with the established prudential standards of the National Bank of the Republic of Kazakhstan. The main objectives of the analysis of equity are to assess the state of equity, identify trends in the structure of equity to assess the quality of its management, the assessment of net equity (capital-net), the definition of reserves for growth of equity. The amount of equity capital adequacy of the bank, usually in practice, is real in a comprehensive system analysis of the second-tier banks, that is, in conjunction with other analytical indicators. Some of the failed second-tier banks had sufficient equity. Sufficient share of the authorized capital characterizes the high quality of the capital, which allows shareholders to assign profits in the form of dividends, reducing the further development of the bank. Drawing a conclusion from the above, it is possible to generalize that only in terms of capital adequacy it is impossible to objectively determine the reliability of the bank. At the same time, the features and trends of development of the banking sector of the Republic of Kazakhstan are analyzed.

The classical approach to the systematization of banking risks no longer reflects the entire spectrum of risks in modern business processes of the bank. In general, the overall picture of the development of the banking sector according to the National Bank reporting data is seen as quite attractive. But in-depth analysis shows that there is a distortion of real indicators. We see the reason in the current practice of refinancing, when the bank, luring customers, draws up a new agreement to repay a problem loan or prolongs the repayment term of the loan. Risk identification and assessment mechanisms are systematically updating. Taking into account the recommendations of the Basel Committee, the regulator develops and recommends strategies and processes that help to reduce risks and allow for better monitoring. Based on the analysis of existing risk management systems in commercial banks of Kazakhstan, the main parameters of the risk appetite strategy were identified. The risk appetite strategy clearly limits the amount of risks taken, within which the bank operates during the implementation of the bank’s overall strategy, and also forms a risk profile of the bank’s activities in order to prevent risks from occurring or minimize their negative impact on the financial position of the bank. The developing risk appetite strategy is aimed at introducing a risk culture at all levels of the bank's organizational structure. Risk culture supplements the existing approved procedures, processes and mechanisms of the bank activity and is an integral component of the risk management system.

The article examined trends in the global Islamic capital markets in 2018 using three main asset classes: sukuk, Islamic stocks and Islamic funds. It was noted that the world capital markets in 2018 were affected by a number of factors, including the slowdown in economic growth and ongoing geopolitical problems. Trade uncertainty came to the fore after the announcement that the US would impose tariffs on steel and aluminum imports, which weighed most on equity markets. Markets were also affected by higher interest rates by the us Federal reserve and, as a result, tighter international liquidity conditions and rising borrowing costs. Oil prices also experienced volatility in 2018, starting the year with a prolonged rebound in prices but eventually falling sharply in the fourth quarter. The conducted studies allow to draw the following conclusions that the positive results recorded in the ICM are due to sovereign and multilateral sukuk issues in the key markets of Islamic Finance to support the relevant budget expenditures. During this period, there have been a number of debuts in the sovereign issues market, including green sovereign sukuk to finance environmentally friendly projects. There is a trend of a noticeable increase in the number of Islamic funds in 2018. But due to the deterioration of stock market performance in developed and emerging equity markets in 2018, the assets of Islamic funds showed a decrease of 8.5% compared to 2017.

The introduction of state audit did not mean the eradication of the state financial control system, but its harmonious entry and adaptation into the state audit system. The state audit is not punitive in nature, but it is characterized by a precautionary line of activity. The system of state financial control is aimed at identifying violations, and the state audit should carry out quality control and assess the existing management system. In this regard, the study of the problems of development of state audit is a topical issue. The article discusses the powers and functions of financial control bodies with emphasis on their external and internal state audit. The basic principles of the functioning of the state audit system and their interpretation disclosed in the article reveal its economic essence. The scope of activity of the state audit with a subdivision into the components of conducting is also studies. The authors represented the subjects of external audit, in particular, the areas of work of the Accounts committee and audit commissions. The work discloses the activities of the authorized body for internal audit and the internal audit service. The features of the state internal audit are highlighted. The approaches to the phased reform of financial control in the Republic of Kazakhstan are proposed. In conclusion, recommendations are given on the implementation of a set of measures, as applied to Kazakhstani practice, contributing to the development of the state audit system.

The article considers the set of factors influencing the innovative development of the country in the light of commercialization of scientific developments. The economy of any country depends entirely on the level of innovative development, the quality of scientific developments and the degree of their implementation in the production process. Research and development are the integral element, which yields a new phase in economic development. The basis of the commercialization process is the regulatory framework, which is sufficiently developed in Kazakhstan. In addition, at each stage of the country's development, a strategic program was developed aimed at innovative development of production, with specific steps and tools to support such projects from business. There is the National agency for technological development (NATD) under the Ministry of investment and development of Kazakhstan. NATD activities are aimed at the practical implementation of the commercialization process - creating incentives for existing technology parks, business incubators, technology commercialization centers at universities and research centers, and collecting information about successful projects. The article considers commercialization as a process of introducing scientific developments to the mass market. Among the modern tools of commercialization of scientific developments, the authors considered such forms as technological proposal, licensing, franchising, development of startups and business incubators. The main advantages and disadvantages of each tool are analyzed. Also, foreign experience of commercialization of scientific developments in leading research centers and universities is presented. The arguments for the use of such experience in domestic universities in order to combine the efforts of the state, education and business are presented.

Tax avoidance, erosion of the tax base and the movement of profits is a global problem, the solution of which is a challenge for most countries of the world. The main document of the OECD (Organisation for Economic Co-operation and Development) and G20 project to address this problem is the BEPS Plan (Base Erosion and Profit Shifting). This project provides for the implementation of a set of measures that allow participating countries to combat the erosion of the tax base and the movement of profits. After the global financial crisis of 2008, almost all countries announced the beginning of the fight against offshores-many states supported the trend of"deoffshorization" on the “Domino principle”. The main emphasis in deoffshorization was made on strengthening the transparency of offshore companies, identifying their real beneficiaries and expanding cooperation of offshore companies in the exchange of financial and tax information with the authorities of the states where the real beneficiaries actually operate. The problem of global deoffshorization has involved Kazakhstan as well, which is quite logical in connection with the globalization of the economy and the free movement of financial capital around the world. The mechanism for eliminating double taxation provides the elimination of simultaneous taxation in different countries by identical or having the same nature of taxes, and this has become for some taxpayers a tool for avoiding taxes. This factor has become a prerequisite for strengthening the state tax control over the activities and profits of tax residents.

Foreign trade activities are based on commodity-money relations, which ambiguously affect the state economy. In this regard, financial control is carried out by state bodies in order to ensure economic security and the development of the same state. Solving issues related to post-customs control of export operations and their analysis will help to identify new approaches to theoretical and applied research in the field of customs audit, which, in turn, is of great economic importance. The foreign economic policy of Kazakhstan is associated with the integration of the global economy, an active entry into international trade relations. Among the negative aspects and factors, ill-conceived reforms and forced liberalization of the regime of the foreign economic sphere can be noted, since foreign economic crime has entered the open spaces of the world “black” market, and with its participation large international criminal groups have been created that can cause destruction of the economies of different countries and states with their illegal activities ; instability of financial and banking systems; unfavorable climate in terms of investing funds and poor security of capital, creating the conditions for their export abroad. Having studied the scientific literature and regulatory sources, the authors came to the conclusion that in modern conditions there is no unity in the formulation of certain types of financial and customs control. Such a situation entails inaccuracies and deficiencies in the legislation, which will be exploited by unscrupulous entities participating in foreign economic activity.

The research is aimed at identifying the main problems in the financing of research in the high-tech sector of the economy of Kazakhstan in the implementation of the state priority policy of national science. The current system of financing scientific research in Kazakhstan does not meet the modern requirements of building a "knowledge economy" on the basis of effective interaction between the state, universities and business. It is established that for Kazakhstan, as well as for many developing countries, the issue of financing of scientific research has a very high relevance. As the main evidence of this fact, the dynamics of science-intensive gross domestic product of Kazakhstan for a number of recent years, where there is not only a small size of this indicator, but also its steady decline. Therefore, the issue of financing research in Kazakhstan is one of the keys to ensure the further innovative development of the country in the future. The results obtained in the course of the study are of practical interest to the authorized bodies of the state science and innovation policy of Kazakhstan, subjects of innovation infrastructure and entrepreneurs in the field of science and innovation. The recommendations are designed to adjust the innovation policy of Kazakhstan, in terms of attracting additional financial resources in the implementation of research projects developed at universities and research institutes of the country.

Today one of the strategic tools in the brand management of tourism destinations is the concept of “brand personality”. Having proved its efficiency in branding products, the “brand personality” has become the strategy of the world's leading tourism destinations in attracting and retaining tourists and gaining a strong position in the minds of consumers against existing competitors. It is the “brand personality” that remains the best tool for establishing emotional relationships with the consumer and provides an opportunity for self-expression. The definitions of “brand personality” are disclosed in the framework of branding of goods and tourism destinations. In this article, the author presents the scientific approaches and views of leading scientists on the process of personification of tourism destinations, namely, the aspect of revitalizing the brand, giving it a specific personality and tourist perception of the brand as a full-fledged and real person. In this regard, two scientific theories are considered: animism and anthropomorphism. Animism describes the process of personification of a destination through the spirit of the past or present and the transfer of the human qualities of emotionality, thinking and will to the brand. At the same time, anthropomorphism examines this issue much more broadly and makes a significant contribution to the study of the psychological mechanisms of brand anthropomorphization that affect the degree of perception of brands as people.

With the advent of the Internet and its active use in tourism, social media (networks) play a key role in finding and evaluating information, making travel decisions and purchasing travel services by consumers. The question arises of the need to improve the competent use of information and communication technologies by the main players of the tourism business to effectively promote travel services in social networks and create a favorable situation in the development and establishment of interactive communication with consumers (tourists). A quantitative survey among travel agencies and an in-depth interview with a specialist of the ‘Center of Smart Tourism’ in Kazakhstan showed the need to train travel agencies in online communication tools. As a result of the evaluation of websites and social networks of travel agencies, a number of urgent problems were identified that reduce the attractiveness of the tourism business i.e. the lack of knowledge and skills to use online communication tools by tourist agencies, which hinders the development of online tourism. In order to attract tourists, it is necessary to be informational accessible and to provide high-quality (unique) content, to establish a positive image and consumers trust to the providers of travel services. The authors also provide definitions for the term “social media” of various Western scholars, which is currently used throughout the world.

It is very important to develop sports tourism in its marching part for the effective tourism industry of Kazakhstan. The article analyzes the statistics of hikes for the winter and summer seasons of 2019. The information received by tourists in hikes did not become the property of the tourist public, participants and leaders of hikes did not receive relevant certificates, sports categories and titles, did not participate in Kazakhstan and international competitions in sports hikes. That is, they reduced the indicators of domestic tourism, as well as the socio-economic efficiency of the tourism industry of Kazakhstan as a whole. The development of hiking tourism on the territory of the Republic of Kazakhstan by definition should promote the promotion of Kazakhstan's tourist and recreational resources and increase the flow of domestic and inbound tourism. One of the ways of such effective advertising is the participation of reports on the trips of Kazakh tourists in international tourism competitions. Among the pressing problems of sports tourism of Kazakhstan in 2019, in addition to financial, the systematic training of qualified instructors and referees should be mentione. First of all, there are qualified judges of the competition in the nomination “route”. As part of the international relations of Association of Sport Tourism Federations of Kazakhstan, in 2019 the participation of Kazakhstan teams in three international competitions and three teams won prizes was organized.

This article discusses the possibility of development of sacred tourism in Kazakhstan as one of the promising areas of the tourism industry, the purpose of which is to increase the tourist attractiveness of the regions, as well as attracting domestic and foreign tourists. Ten sacred historically unique potential places of Kazakhstan, necessary for the development of the sacred type of tourism, were characterized, their significance were described. The analysis of the flow of tourists to the sacred places of Kazakhstan and the distribution of incoming tourists for the purpose of pilgrimage and religion and the countries of residence for 2016-2019 is considered. The authors of this article come to the conclusion that visiting valuable cultural objects, various monuments of culture and cultural heritage, religious mausoleums, places with historical values and geographical attractions by tourists determine the activities for the development of sacred tourism and state support for sacred places. Thus, the development of sacred tourism, which leads to an increase in the welfare of the population of the regions, to the solution of social and economic issues should be given a number of actions necessary in our opinion, as well as the relationship and interaction of representatives of the tourism industry with the population.

Development of economy of Kazakhstan substantially depends on the investments involved to the country and their rational use. The foreign capital is one of the most important sources of investment of economy of Kazakhstan as he is capable to give an impulse of restructuring of economy, to overcoming scientific and technical lag, to lay the foundation for expansion of innovative processes, creation of new market organizational and economic institutes and market infrastructure. The involvement of the foreign capital in development of national economy is caused by objective regularities of participation of the country in the international division of labor and free capital flow in the world economic space. The investment policy of Kazakhstan is the most important type of economic policy of strategic and tactical measures for development of economic activation of investment process. This type of policy is designed to create material conditions for development of all spheres of activity of regions of the republic. As a main goal of regional social and economic policy it is necessary to consider increase in level and quality of life of the population on the basis of the sustainable and balanced development of economy. Theoretical justification of priority of investment policy follows from the known models of economic growth. The majority of models of growth recognize that increase in actual volume of release happens, first of all, under the influence of growth of major factors of production - work, the physical capital, the human capital and also level of technological development.

This article discusses the concepts of the innovation ecosystem given by various organizations and authors. The basic elements of innovation ecosystems and their relationships at various stages of the innovation life cycle are highlighted. The main features and characteristics inherent in the innovation ecosystem are identified. Various approaches to structuring the innovation ecosystem are considered, as well as determining factors for success and signs of the efficiency of the innovation ecosystem. The article reveals the possibilities of the economy that become available as a result of the development of an innovative ecosystem. The role of universities in the formation and development of the innovation ecosystem is touched and a systematic approach to the innovation ecosystem is shown. Thus, summing up, it can be noted that the problem of the development and effective functioning of the innovation ecosystem is fundamentally multifaceted and should be addressed comprehensively, using all available potential, both in terms of business structures, including educational institutions, and state and quasi-state organizations. Particular attention is paid to the study of innovative ecosystems as integral entities that influence the development of socio-economic conditions of the country. It is concluded that the nature of the innovation ecosystem is diverse and the need to use an integrated approach to solving the problem of developing an innovative ecosystem.

The article discusses the current stage of transition to digitalization, the role of information and communication technologies (ICT) in the industrial revolution, gives a brief description of technological structures in the world of technical and economic development. The comparative characteristic of the fifth and sixth technological structures is given. In the Republic of Kazakhstan, as in many countries of the world, the processes of digitalization are the sphere of state regulation, the State program "Digital Kazakhstan" was adopted. At the moment, the question of assessing the economic, social and other effects of the processes of digitalization of the economy remains difficult and open. The main condition for the transformation of the national and world economy into an electronic format is the level of development of the ICT industry. It is the performance of the ICT industry that has a direct impact on the level of efficiency of the digital economy and the national economy as a whole. In the article the analysis of level and dynamics of basic indicators of the functioning of the ICT sector in Kazakhstan. Since ICT costs directly characterize the country's costs of digitalization of the economy, a comparative analysis of ICT costs, investment and research and development per 1000 tenge of GDP is proposed and conducted. The analysis of the share of production and services in the ICT industry in relation to GDP in dynamics is also presented.

The different level of socio-economic development of regions depends on different factors (geographical, climatic, demographic, etc.). In economic science, the problem of analyzing the factors affecting the crisis of individual territories and searching instruments to improve their competitiveness in the national and international markets is relevant. The issues of evaluating the competitiveness of regions, the search for competitive advantages of territories, especially by improving the quality of human resources, remain insufficiently studied. In this regard, in the article the existing models for evaluating regional competitiveness in view of the human factor in the economy of the Republic of Kazakhstan are presented. In addition, in the article the authors carried out the classification of regions according to the analysis of the main socio-economic indicators of the regions of the Republic of Kazakhstan, originating in the concept of regional policy. The authors also calculated the main indicators of competitiveness of regions of Kazakhstan according to the National chamber of entrepreneurs of Kazakhstan with the aim of determining the level of human resources development in the region and the competitiveness of the region in a comparative perspective, which allowed to determine the strengths and weaknesses of the regions, the competitive advantages of each territorial unit and the zone of possible growth and development.

The concept of corporate entrepreneurship is defined as a necessary component of organizational culture to enhance value creation. Corporate entrepreneurship is a set of strategies used by an established firm to promote its growth and development. This article examines and presents well-known models describing the prerequisites and significance of a corporate entrepreneurship. In particular, the author tried to link a corporate entrepreneurship with organizational indicators. Within the framework of the critical assessment, the article also reviewed the possibility of organizational participation in the regulation of these relations. The article presents a conceptual model for scientists who are passionate about the study of corporate entrepreneurship and its relations with organizational indicators. The author highlights the term “entrepreneurial behavior”, which refers to both individuals and businesses, and that entrepreneurial behavior can be easily visualized and identified in the business environment. The article emphasizes that, in order to develop an entrepreneurial environment, business requires the practice of entrepreneurial behavior and processes, therefore, a more complete understanding of entrepreneurial behavior is required. This article attempts to outline how enterprises can potentially contribute to organizational efficiency through corporate entrepreneurship and what role organization can play in this regard.

The notion of "corporative culture” originated in developed countries and is firmly rooted in the modern management of companies. The key elements of the corporate culture are: human factor, employee's loyalty to the company, a set of traditions. It is a complex of opinions shared by members of the company, standards of behavior, moods, symbols, attitudes and ways of doing business, which determine the individuality of the company. Top management of foreign companies such as Microsoft, Dell, Intel, and Apple is committed to the management concept of "corporation - community" and avoids the approach "corporation - machine". It was the communities, not the “mechanisms” systems that enabled American companies operating in the electronic advanced technology industry to quickly achieve success. An important area of corporate culture management is HR policy, reflecting the specificity of personnel selection approaches, the system of requirements for professional, personal qualities of personnel. However, the set of requirements for the sought-after applicant is dictated by the company's corporate culture, its values orientation, ethical restrictions, and peculiarities of the national mentality. Strategically oriented top managers of successful companies classify corporate culture as a significant strategic tool, which directs employees and groups of the company to the realization of common goals and values involving the team in the process of effective interaction, ensuring commitment to the cause and the company.

Within the framework of the conducted factor analysis, the main trends and patterns of development of the renewable energy sector have been established. The impact of policy factors, such as energy security, associated with instability and risk in a hydrocarbon import-dependent environment, was emphasized; uneven regional energy supply, determined by the shortage of energy resources in certain regions of the country; primary energy exhaustion factor (coal, oil and gas). The impact of global-environmental factors is due to the harmful effects of hydrocarbon energy waste on public health, the biosphere and environmental balance in a global and local scales. The dynamics of the amount of emissions into the atmosphere of harmful substances has a steady trend and remains a relevant aspect. The resource availability of renewable energy in the Republic of Kazakhstan is a potential for the development of renewable energy, in particular, for the creation of wind and solar installations. Significant economic factors for the development of renewable energy sources are the factors of high energy intensity of industrial sector enterprises and the growth of the country 's energy consumption; a factor of volatility of world prices for resources, significant economic losses of Kazakhstan from the usage of primary energy resources. The influence of social factors, on the one hand, reflects the deterioration of the quality of life of the population, on the other hand - the social importance of renewable energy sources for creating new jobs and ensuring high standards of quality of life for the population. On the basis of the assessment of factors, promising directions of renewable energy development were determined and advantages of its usage in Kazakhstan were revealed.

The problem of food security is one of the most important in the modern economy. It affects the interests of various countries, social and political forces, becoming increasingly relevant with the development of trade in agricultural products and food, the acceleration of globalization. The article considers the issues of food security in Kazakhstan. A comparative analysis with some Central Asian countries and with countries with more developed economies is carried out. The analysis of the leading indicators of the agricultural industry, the analysis revealed the problems of the food supply are given. Also, the interrelation between macroeconomic indicators of the country, in particular, GDP and the level of food security is established. As practice has shown, the essential tools for achieving food security and import independence include a properly organized system of foreign economic activity in the field of agriculture. The critical role of the state is also to create conditions for the rational use of productive resources to increase the competitiveness of the agro-industrial complex. Internal factors of competitiveness in addition to the resource and territorial factors include the appropriate transport and logistics infrastructure; low-interest rates for lending to agricultural enterprises; the availability of preferential treatment in importing countries; adequate protection of the domestic food market; investment and tax incentives; stimulation of the introduction of innovative processes. Thus, the country faces new challenges to achieve self-sufficiency in food.

This article is devoted to the classification and analysis of the methods available for the development of a company's financial strategy. The author gives own classification of these methods and highlights the advantages and disadvantages of each group. This analysis is important for research and practical development in the field of financial strategy. For modern management, analytical work becomes one of the most important areas of financial management at enterprises, and the formation of scientifically-based financial forecasts and strategies becomes an objective necessity. The effectiveness of financial management largely depends on what principles the management system is based on, i.e. a system for the development, justification and implementation of management decisions on the accepted horizon of business planning. The paper briefly discusses the ability of each group of methods prescribed by financial strategies to determine the economic behavior of companies. The author provides a system of these methods in the framework of their practical use, analyzes the advantages and disadvantages of using various approaches to financial analysis. Most of the considered methods, which form the basis of the subsystem of methodological support of the managerial process, are developed by foreign scientists and consulting firms. The use of these methods yields results only if they are consistent with each other, developing complementing each other, and are also consistent with the economy of domestic enterprises.

The article reveals the economic essence of the organization's equity, considers the main aspects of audit and analysis of it. The equity reflected in section 5 of the balance sheet is the value of the property and other assets of the enterprise necessary for the implementation of its economic activities. The authors have in detail disclosed the procedures and sequence of the audit, the procedure for checking the timeliness and legality of equity formation. It is important to check compliance with the procedure for changing its value, the correctness of the reflection of transactions on the accounts. Equity audit assesses the internal financial and economic condition of the enterprise. The meaning of equity audit is to identify for a certain period of time actual state of affairs in enterprise, that is, reliable picture of its state. In the process of equity audit, general scientific methods (analysis and system approach), dialectical method of cognition and specific methods inherent in audit as methods of documentary control were used. Audit of equity should begin with the study of balance sheet data and a report on changes in equity in terms of the formation of equity capital, as well as expressing opinions on the reliability of these indicators of accounting and financial statements that reflect the state of the own capital. Equity analysis is a procedure of actions that ensure the process of continuous targeted selection of relevant informative indicators necessary for the preparation and adoption of effective management decisions on all aspects of the formation and use of the organization's equity. Thus, the authors studied the analytical support of audit and analysis of equity, determined the role of information flows in the process of managing equity.

Every year the requirements of the legislation to the subjects of financial monitoring are tightened, the requirements for improper execution of requirements for combating money laundering and terrorist financing are increased, sanctions for late detection of suspicious and unreliable transactions are strengthened. Organizations face not only significant reputational losses, but also the risks of paying high fines, suspension of activities and even deprivation of the license. That is why it is extremely important to develop and implement high-tech systems for combating money laundering and terrorist financing (AML-systems) that meet all the requirements of the legislation of the Republic of Kazakhstan in the field of combating money laundering and terrorist financing, modern technological trends and the requirements of the digital economy. In this article operating on the market of Kazakhstan the Anti-Money Laundering system was examined, the requirements of Anti-Money Laundering, Combating the Financing of Terrorism. Legislation of the Republic of Kazakhstan "Оn combating legalization (laundering) of incomes obtained in a criminal way, and terrorism financing» were analyzed. Based on the results of the analysis, a list of recommendations to the legislation and recommendations for the creation of the necessary AML-system was developed.

In the XXI century, education becomes one of the most important factors ensuring sustainable economic growth on an innovative basis, the formation of economy of knowledge, social stability, and the development of civil society institutions and the national security of the state. The main advantage of a highly developed country is related to the human potential, which is largely determined by education. The level of educational attainment of the population, especially of younger generation, is one of the indicators characterizing the country's competitiveness. Therefore, the Republic of Kazakhstan is adapting to the conditions of international competition now, and the problems of education are highlighted for this state. The priority directions for the development of society are: the large-scale investment in human resources, development of professional skills, scientific research and high-tech technologies, and the modernization of educational systems. In the context of the modernization of the economy and social life, vectors, priorities and orientations of education are changing and they must be considered in the production of variable forms of activity. The state need for education should be demonstrated through the state policy where the higher education will be a sphere of investment. The authors carried out a comparative study of the contribution of workers with higher education and workers without higher education to the main macroeconomic indicator-the gross domestic product of the Republic of Kazakhstan.

In the present article, the authors consider social and organizational aspects of higher education institutions for the formation of entrepreneurial potential, identify the main risks and opportunities of higher education institutions that will arise in the process of transformation into a new model of education. The article analyzes the world experience of formation and development of entrepreneurial potential in higher educational institutions. The authors investigated the entrepreneurial potential of higher education institutions in two directions. First of all, as the ability of the faculty of a higher educational institution to form an entrepreneurial potential that ensures competitiveness in the market of scientific and educational services. The second aspect of the analysis was the ability to form entrepreneurial competence among students to create a competitive offer on the labor market. Studying two approaches, the authors came to the conclusion that the entrepreneurial potential in higher educational institutions not only forms high-quality competitiveness, but also acquires new opportunities for transforming the economy in modern conditions. According to the authors, the competitiveness of the university should be evaluated according to two components: achieved performance and strategic positioning. During the in-depth analysis of the process of transformation of universities, the authors identified the main criteria that determine the level of development of potential for entrepreneurship: the quality of faculty, the number of publications, citation of publications, and the number of scientific grants.

In this article, the authors consider the main indicators of the development of higher education in the system of national economy. The state and society are faced with the urgent task of forming an educational policy. It seems important to study and analyze the processes of reforming the entire system of higher education. The state policy of the Republic of Kazakhstan in modern conditions focuses on creating the powerful potential of highly qualified personnel, which is necessary for economic growth. For the economic development of Kazakhstan, it is necessary to revise the state's approaches to the further development of education and science. A high level of professionalism is ensured by the interaction of high-quality academic education with high-tech production. The authors analyzed macroeconomic indicators characterizing the impact of the higher education system on the development of the national economy. According to the results of the study, the authors identified the main areas of interaction between the higher education system and the national economy. The access to government subsidies is open to both public and private universities that have undergone accreditation. The Ministry of Education and Science of the Republic of Kazakhstan allocates the minimum size of grants and their number. This type of funding is provided to higher education institutions, and the targeted use of these funds is strictly controlled. The article discusses the key indicators of the higher education system, which form the competitive potential of the economy. The authors analyzed the dynamics of GDP growth, the number of students, the number of government grants placed. State funding of higher education in Kazakhstan continues to be a very important issue.

The article considers education in the form of a socio-economic category as the sum of skills and competences acquired by a person and as a system of social relations for the exchange of knowledge, abilities, skills and information. The goal of educational marketing in developed countries is to maximize the impact of the educational process and bring individual interests together with collective ones to harmony, and in accordance with a broader definition of education, this involves a process that develops a person’s abilities, ideas and behavior. Thus objectively necessary is intervention from state influence on forming and development of educational services on principles of marketing. The problems raised in the article are relevant, since the modern educational process aimed at achieving results should make a number of changes to ensure the transition from mass education, which is characteristic of the industrial economy, to innovative education and a socially-oriented economy, individualizing educational services for everyone. This will certainly push science to improve the educational services that characterize global and domestic fundamental science. All this will lead to the formation of a creative and socially responsible person. In the course of the study, the main emphasis is placed on strategies to improve the educational system as a scientific, theoretical, methodological document, the main vectors of the direction of development of our state in the educational arena as an important component of the country's foundation and the strengthening of state independence.

The article considers the formation of corporate culture, innovative and entrepreneurial activities of universities in Kazakhstan.The authors noted the relevance and importance of creating a corporate culture - values and beliefs that are consonant with the mission and development strategy of an innovative and entrepreneurial type of university, as well as identified types, media and elements of a university's corporate culture.The analysis of the corporate culture of the university in the conditions of transformation into an innovative and entrepreneurial university is carried out. Elements of corporate culture are proposed in relation to an innovation-entrepreneurial type university and the development of corporate culture recommendations at an innovation-entrepreneurial type university that explain the main characteristics of the university, while forming its holistic image, which is necessary for an accurate assessment in the situation of making a managerial decision. Recommendations on the formation of the corporate culture of a university of innovative and entrepreneurial type have been developed.The authors believe that an effective corporate culture of a university has a positive effect on the competitiveness of an innovative and entrepreneurial university, which is manifested in the formation of a positive reputation and attractive image of the university and its graduates among business partners and the public. The formation of the corporate culture of the university in the direction of the growth of innovative susceptibility and activity of teachers and employees allows us to ensure the correspondence and balance of the strategic objectives of the university and the trends of innovative development in higher education and the community. Corporate culture helps to increase the creative activity of employees, stimulating the growth of proposals to improve processes and other organizational changes related to improving management efficiency and efficiency.